Incorta

incorta.com

Incorta provides a unified data and analytics platform that makes it quick and easy to unlock the full potential of data from multiple complex source systems. By eliminating traditional data transformation, modeling and aggregation steps, it makes 100% of data instantly ready for analysis. Pre-packaged data apps for common business applications make it easy to prepare data for analysis.

C-Suite On Deck

Q&A with Tara Ryan, Chief Marketing Officer at Incorta

Media 7 | April 15, 2020

Tara Ryan, Chief Marketing Officer at Incorta has over 25 years experience and success in global marketing for technology businesses in ERP, mid-market, SMB, security, industry offerings and has driven fast growth for multiple SaaS , IPO and public companies. Ryan works with executives and board on planning, creation and execution of global branding, communications, sites, field programs, public relations, investor relations and demand generation. MEDIA 7: When did you first start working and what was it? TARA RYAN: My first job for a real paycheck was at 15 when I worked at a deli in Fresno, CA where I grew up. M7: With over 25 years of experience in global marketing for technology companies, how has the demand generation for tech firms evolved, and how do you see it changing in future? TR: Marketing used to be a stand alone, unautomated function and in all honesty, a bit of a mystery. Now marketing is threaded through every single thing we do in business and with technology innovations, there is a real understanding of it, the programs we run, the expected outcomes and even the real time analysis of successes and failures. We used to plan a campaign, process out the creative, media and execution and wait to see effectiveness – now we do all at once. I see the future going back to simplification and less is more. We have added so many tools and ways to analyze.

Enterprise AI & Big Data AI & Big Data

Conference

8 Rules for Better Data Storytelling

Webinar

World Conference on Data Science & Statistics

Conference

Datacloud Global Congress 2024

Conference

The State of Data & AI Literacy in 2024

Webinar

10th Annual Big Data and Analytics Summit Canada

Conference

Related News

Big Data Management

INCORTA ENABLES BUSINESS ANALYTICS ON THE GO WITH NEW MOBILE APPLICATIONS

Incorta | May 20, 2021

Incorta Mobile, the world's first unified data analytics experience for mobile devices, was launched today by Incorta, the Direct Data Platform. Incorta Mobile, which is now available in the Apple and Google Play store, provides Incorta customers with a powerful and easy way to connect, view, and analyze company data from anywhere, at any time, with the potential to dig down into specific transaction details. The mobile-native applications are designed for both power users and beginners and ...

FROM BIG DATA TO ACTIONABLE ANALYTICS

tdworld.com | January 24, 2020

For many utilities, this world is not far off. For PECO Energy Co., a subsidiary of Exelon Corp., this world is here now as a result of the Exelon Utilities Analytics Academy. This program is aimed at enabling employees to adopt digital skills, such as machine learning, operational analytics, visual storytelling and automated analysis. This ensures the people who are most familiar with the meaning behind the data also can conduct their own analysis, rather than having to rely on a central group ...

DATA IS THE NEW WATER AND AI IS HELPING ORGANISATIONS RIDE THE WAVE

yourstory.com | January 23, 2020

As of June 2019, there were over 4.4 billion internet users in the world. This statistic represents an 83% percent increase in the number of people using the Internet in just five years! Right now, over 5 quintillion bytes of data are generated in a single day (that’s 5 followed by 18 zeros). Simply put, there’s an ocean of data out there, and AI is our best bet to analyze, understand, and innovate with it. It’s no surprise, therefore, that when it comes to the tech landscape a...

MACHINE LEARNING SPAM IN GOOGLE

searchenginejournal.com | January 21, 2020

Spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and podcast content from web pages.This isn’t theory, it’s currently live on Google. Can Google keep up with machine learning spam? I first noticed the text...

Big Data Management