Infogroup

Infogroup | September 27, 2016

Building on the success of the launch of its cross-channel marketing and analytics platform, Yesmail360i, in May of this year, Yes Lifecycle Marketing today announced a significant update to the Cross-Channel Campaign Plan module....

Infogroup | September 20, 2016

Email engagement on Green Monday, the second Monday in December when shoppers buckle down on their holiday shopping, has surpassed that of Cyber Monday as open rates of holiday-themed emails suffered across the board, according to a new report from Yes Lifecycle Marketing....

Infogroup | September 12, 2016

Thirty-two percent of email-driven revenue came from a mobile device in Q2 2016, jumping 32 percent year-over-year and 80 percent over the past two years, according to new data from Yes Lifecycle Marketing’s cross-channel marketing platform, Yesmail360i....

tdworld.com | January 24, 2020

For many utilities, this world is not far off. For PECO Energy Co., a subsidiary of Exelon Corp., this world is here now as a result of the Exelon Utilities Analytics Academy. This program is aimed at enabling employees to adopt digital skills, such as machine learning, operational analytics, visual storytelling and automated analysis. This ensures the people who are most familiar with the meaning behind the data also can conduct their own analysis, rather than having to rely on a central group ...