Optaumum LLP

Belkins
Optaumum is an independent marketing and data analytics consultancy specialising in optimising the return on investment of marketing activities. Established by two former ohal managing partners, we bring over 30 years' experience applying econometric modelling and other advanced analysis techniques, improving the return on marketing spend for hundreds of brands…

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DIGITAL TRANSFORMATION LEADER ATOS COMPLETES ACQUISITION OF MINER AND KASCH

Atos | April 23, 2020

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Atos, a global leader in digital transformation, today announced its acquisition of Miner & Kasch, an artificial intelligence and data science consulting firm. The combined expertise of zData and Miner & Kasch brings more than 100 AI co...

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NielsenIQ | July 27, 2021

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Cornerstone Capabilities, an industry-leading SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients, was acquired by NielsenIQ today. Cornerstone’s platform features Artificial Intelligence (AI) that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers. NielsenIQ’s Connect platform, combined with Cornerstone’s AI technology Curve, and unrivaled data assets, wi...

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Stratifyd | July 31, 2020

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informationweek.com | January 17, 2020

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Understanding predictive analytics has become a key requisite for discovering customer needs and business opportunities from data. But the first steps in establishing a good predictive model lie in outlining data, its sources, and crucial data relationships. Those first steps will require good business resources to organize the details. IT can be that vital resource to quickly highlight opportunities that work effectively with data.When tasked with preparing a predictive model, an analyst must a...

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Atos | April 23, 2020

news image

DIGITAL TRANSFORMATION LEADER ATOS COMPLETES ACQUISITION OF MINER AND KASCH

Atos, a global leader in digital transformation, today announced its acquisition of Miner & Kasch, an artificial intelligence and data science consulting firm. The combined expertise of zData and Miner & Kasch brings more than 100 AI co...

Read More

BUSINESS STRATEGY

NielsenIQ | July 27, 2021

news image

REVENUE MANAGEMENT OPTIMIZATION PROVIDER CORNERSTONE CAPABILITIES ACQUIRED BY NIELSENIQ

Cornerstone Capabilities, an industry-leading SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients, was acquired by NielsenIQ today. Cornerstone’s platform features Artificial Intelligence (AI) that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers. NielsenIQ’s Connect platform, combined with Cornerstone’s AI technology Curve, and unrivaled data assets, wi...

Read More

Stratifyd | July 31, 2020

news image

STRATIFYD BRINGS THE POWER OF DATA SCIENCE TO BUSINESS USERS, LAUNCHES NEXT-GENERATION DATA ANALYTICS PLATFORM

Stratifyd, a technology company that democratizes data science and artificial intelligence (AI) through self-service data analytics, today announced a revolution in data analytics with the launch of its next generation platform. This powerful analytics engine was re-designed from the ground up to be intuitive and easy-to-use, enabling business users – regardless of education, skill, or job function – to harness the power of proprietary and third-party data to easily reveal and unders...

Read More

informationweek.com | January 17, 2020

news image

HOW IT CAN GET PREDICTIVE ANALYTICS RIGHT

Understanding predictive analytics has become a key requisite for discovering customer needs and business opportunities from data. But the first steps in establishing a good predictive model lie in outlining data, its sources, and crucial data relationships. Those first steps will require good business resources to organize the details. IT can be that vital resource to quickly highlight opportunities that work effectively with data.When tasked with preparing a predictive model, an analyst must a...

Read More