Redgate Software

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Redgate Software was founded in 1999 and, in the 20 years since then, has grown from offering a handful of tools to providing a full suite of database development solutions which enable businesses to include the database in DevOps. Many solutions like SQL Compare and SQL Prompt are regarded as the industry standard and they are now used by over 800,000 people in every type of organization around the world, from small and medium sized businesses to 91% of companies in the Fortune 100. This has been achieved by investing heavily in making the software intuitive to use even though it solves complex customer problems – something Redgate calls ingeniously simple.

C-Suite On Deck

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Q&A with Collette Johnson, Product Marketing Specialist at Redgate Software

Media 7 | January 12, 2021

Collette Johnson, Product Marketing Specialist at Redgate Software, serves as the key player in the marketing success of the organization. She is known for always delivering the highest standards of work for the benefit of the businesses she works for. MEDIA 7: Congratulations on being listed as one of the ‘Top 100 Product Marketing Influencers 2020’! What inspired you to get into marketing? COLLETTE JOHNSON: For me, it was all about the customer. Very early on in my career, I realized that enabling organizations to embrace new technology to drive their successes excited me, and this is what inspired me towards a career in marketing. I’m really passionate about understanding how to engage people, learning what messaging and narratives help them in making decisions, and how to enable sales to succeed through the materials we produce. I thoroughly enjoy the learning that you get in marketing and how everything you do is different as you are testing and iterating for the best outcome for customers.

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C-Suite On Deck

Responsive image

Q&A with Collette Johnson, Product Marketing Specialist at Redgate Software

Media 7 | January 12, 2021

Collette Johnson, Product Marketing Specialist at Redgate Software, serves as the key player in the marketing success of the organization. She is known for always delivering the highest standards of work for the benefit of the businesses she works for. MEDIA 7: Congratulations on being listed as one of the ‘Top 100 Product Marketing Influencers 2020’! What inspired you to get into marketing? COLLETTE JOHNSON: For me, it was all about the customer. Very early on in my career, I realized that enabling organizations to embrace new technology to drive their successes excited me, and this is what inspired me towards a career in marketing. I’m really passionate about understanding how to engage people, learning what messaging and narratives help them in making decisions, and how to enable sales to succeed through the materials we produce. I thoroughly enjoy the learning that you get in marketing and how everything you do is different as you are testing and iterating for the best outcome for customers.

Read More