SiriusDecisions

siriusdecisions.com

SiriusDecisions® is the leading global b-to-b research and advisory firm. We deliver actionable intelligence, strategic and operational frameworks, and personal guidance from experienced practitioners. Sales, marketing and product executives rely on SiriusDecisions® to contextualize problems and bring to light opportunities to drive sustainable growth. Our holistic solutions are founded on proprietary research, a deep understanding of b-to-b complexities, and the tenet that organizational alignment brings better outcomes.

C-Suite On Deck

Jay Gaines, CMO at Forrester has over 20 years of experience in organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy in a variety of b-to-b industries....

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Related News

SIRIUSDECISIONS REVEALS WINNERS OF THE 2018 ROI AWARDS

SiriusDecisions | March 30, 2018

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The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creat...

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DIVING INTO THE NEW SIRIUSDECISIONS DEMAND UNIT WATERFALL

SiriusDecisions | May 30, 2018

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SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful...

Read More

SIRIUSDECISIONS EXPANDS BENCHMARKING PERFORMANCE CAPABILITIES AND GLOBAL COVERAGE

SiriusDecisions | July 10, 2017

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SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-i...

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HOW DUTCH RAILWAYS USES BIG DATA TO KEEP SCHEDULES ON TRACK

techhq.com | January 13, 2020

news image

Transporting one million commuters each day, 92 percent of Dutch Railways Nederlandse Spoorwegen’s (NS) trains arrive on time, making it the third-most punctual rail service in the world, behind Switzerland and Japan. While certain delays are unavoidable results of severe weather or obstructions on the line, for exampleNS owes its industry-leading scheduling to big data analytics, thanks to thousands of sensors on its locomotives. As reported in TNW, NS has been leveraging the power of pre...

Read More
news image

SIRIUSDECISIONS REVEALS WINNERS OF THE 2018 ROI AWARDS

SiriusDecisions | March 30, 2018

The ROI Awards are designed to honor companies who excel in product development, marketing and sales through the use of SiriusDecisions’ research, frameworks and best practices. This year’s winners include: Cisco for its next-generation, blended approach to the engagement and retention of both partners and customers.Huron Consulting Group for centralizing marketing sales resources, revamping company branding and positioning and developing cross-functional processes.Illumina for creat...

Read More
news image

DIVING INTO THE NEW SIRIUSDECISIONS DEMAND UNIT WATERFALL

SiriusDecisions | May 30, 2018

SiriusDecisions since around the time when Rich Eldh and John Neeson gave birth to the company. I’ve found their frameworks especially useful in helping focus my teams’ actions and report on the value of our contributions. Perhaps you’ve found the same. For many years, the SiriusDecisions Demand Waterfall has been used as the standard framework for managing demand generation processes. The beauty of the original Demand Waterfall was its clarity and simplicity. Built as a useful...

Read More
news image

SIRIUSDECISIONS EXPANDS BENCHMARKING PERFORMANCE CAPABILITIES AND GLOBAL COVERAGE

SiriusDecisions | July 10, 2017

SiriusDecisions has expanded its core industry benchmark database, the SiriusIndex™, the only one of its kind in the b-to-b industry, with new metrics across four major categories, including readiness, activity, output and results, and offered its clients unparalleled access to data from their peers with the introduction of its new Command Center™ platform. Now commercially available, it will enable business leaders to drive strategic and tactical changes informed by insights, best-i...

Read More
news image

HOW DUTCH RAILWAYS USES BIG DATA TO KEEP SCHEDULES ON TRACK

techhq.com | January 13, 2020

Transporting one million commuters each day, 92 percent of Dutch Railways Nederlandse Spoorwegen’s (NS) trains arrive on time, making it the third-most punctual rail service in the world, behind Switzerland and Japan. While certain delays are unavoidable results of severe weather or obstructions on the line, for exampleNS owes its industry-leading scheduling to big data analytics, thanks to thousands of sensors on its locomotives. As reported in TNW, NS has been leveraging the power of pre...

Read More