Spark Media Solutions, LLC

sparkmediasolutions.com

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

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Events

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For many utilities, this world is not far off. For PECO Energy Co., a subsidiary of Exelon Corp., this world is here now as a result of the Exelon Utilities Analytics Academy. This program is aimed at enabling employees to adopt digital skills, such as machine learning, operational analytics, visual storytelling and automated analysis. This ensures the people who are most familiar with the meaning behind the data also can conduct their own analysis, rather than having to rely on a central group ...

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As of June 2019, there were over 4.4 billion internet users in the world. This statistic represents an 83% percent increase in the number of people using the Internet in just five years! Right now, over 5 quintillion bytes of data are generated in a single day (that’s 5 followed by 18 zeros). Simply put, there’s an ocean of data out there, and AI is our best bet to analyze, understand, and innovate with it. It’s no surprise, therefore, that when it comes to the tech landscape a...

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The Irving Fisher Committee on Central Bank Statistics (IFC) is to press ahead with its work on statistical issues posed by fintech and update its work on big data. The IFC’s 2019 annual report said it had investigated a host of issues in 2019, including big-data analysis and artificial intelligence, data governance frameworks, micro-macro data integration and financial accounts. A particular area of interest has been fintech. In 2018, the IFC part of the Bank for International Settlements...

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FROM BIG DATA TO ACTIONABLE ANALYTICS

tdworld.com | January 24, 2020

For many utilities, this world is not far off. For PECO Energy Co., a subsidiary of Exelon Corp., this world is here now as a result of the Exelon Utilities Analytics Academy. This program is aimed at enabling employees to adopt digital skills, such as machine learning, operational analytics, visual storytelling and automated analysis. This ensures the people who are most familiar with the meaning behind the data also can conduct their own analysis, rather than having to rely on a central group ...

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yourstory.com | January 23, 2020

As of June 2019, there were over 4.4 billion internet users in the world. This statistic represents an 83% percent increase in the number of people using the Internet in just five years! Right now, over 5 quintillion bytes of data are generated in a single day (that’s 5 followed by 18 zeros). Simply put, there’s an ocean of data out there, and AI is our best bet to analyze, understand, and innovate with it. It’s no surprise, therefore, that when it comes to the tech landscape a...

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news image

BIS STATISTICS COMMITTEE TO FOCUS ON FINTECH AND BIG DATA IN 2020

centralbanking.com | January 15, 2020

The Irving Fisher Committee on Central Bank Statistics (IFC) is to press ahead with its work on statistical issues posed by fintech and update its work on big data. The IFC’s 2019 annual report said it had investigated a host of issues in 2019, including big-data analysis and artificial intelligence, data governance frameworks, micro-macro data integration and financial accounts. A particular area of interest has been fintech. In 2018, the IFC part of the Bank for International Settlements...

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Resources

Events

C-Suite On Deck

Responsive image

Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

Read More