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TechTarget

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

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Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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Related News

IBM BETS ON HORTONWORKS HADOOP PLATFORM AS ITS BIG DATA ENGINE

TechTarget | June 20, 2017

news image

IBM pulled the plug on its distribution of Hadoop in favor of reselling Hortonworks' bundle of big data technologies, a decision that reduces the number of Hadoop vendors to four.IBM is dropping its own Hadoop platform and adopting Hortonworks Inc.'s instead as part of a two-way deal that could give users of both companies increased access to enterprise-class capabilities for managing and analyzing big data....

Read More

DATA LAKE MANAGEMENT, GOVERNANCE A HANDS-ON JOB FOR BIG DATA TEAMS

TechTarget | June 07, 2017

news image

Deploying big data systems is just the first step for IT and data management teams. The next big challenge is setting up systems and processes for governing data lakes.Data lakes evoke images of vast pools of raw data, available for unfettered exploration and analysis. But the reality isn't so free and easy: To avoid information chaos, all that data needs to be cataloged and governed -- and doing so is still a developing and very often do-it-yourself process....

Read More

BIG DATA QUERIES EYED TO HEAD OFF HADOOP PERFORMANCE PROBLEMS

TechTarget | June 07, 2017

news image

Processing in big data systems can slow to a crawl if queries are not properly tuned or workloads not well balanced issues that call for careful monitoring of clusters.Data isn't the only thing that needs to be governed in big data systems. The queries run by data scientists and other users also have to be watched to make sure they don't bog down processing in Hadoop and Spark clusters.Hadoop performance problems became an issue at BT Group PLC after use of its data lake environment star...

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FROM BIG DATA TO ACTIONABLE ANALYTICS

tdworld.com | January 24, 2020

news image

For many utilities, this world is not far off. For PECO Energy Co., a subsidiary of Exelon Corp., this world is here now as a result of the Exelon Utilities Analytics Academy. This program is aimed at enabling employees to adopt digital skills, such as machine learning, operational analytics, visual storytelling and automated analysis. This ensures the people who are most familiar with the meaning behind the data also can conduct their own analysis, rather than having to rely on a central group ...

Read More
news image

IBM BETS ON HORTONWORKS HADOOP PLATFORM AS ITS BIG DATA ENGINE

TechTarget | June 20, 2017

IBM pulled the plug on its distribution of Hadoop in favor of reselling Hortonworks' bundle of big data technologies, a decision that reduces the number of Hadoop vendors to four.IBM is dropping its own Hadoop platform and adopting Hortonworks Inc.'s instead as part of a two-way deal that could give users of both companies increased access to enterprise-class capabilities for managing and analyzing big data....

Read More
news image

DATA LAKE MANAGEMENT, GOVERNANCE A HANDS-ON JOB FOR BIG DATA TEAMS

TechTarget | June 07, 2017

Deploying big data systems is just the first step for IT and data management teams. The next big challenge is setting up systems and processes for governing data lakes.Data lakes evoke images of vast pools of raw data, available for unfettered exploration and analysis. But the reality isn't so free and easy: To avoid information chaos, all that data needs to be cataloged and governed -- and doing so is still a developing and very often do-it-yourself process....

Read More
news image

BIG DATA QUERIES EYED TO HEAD OFF HADOOP PERFORMANCE PROBLEMS

TechTarget | June 07, 2017

Processing in big data systems can slow to a crawl if queries are not properly tuned or workloads not well balanced issues that call for careful monitoring of clusters.Data isn't the only thing that needs to be governed in big data systems. The queries run by data scientists and other users also have to be watched to make sure they don't bog down processing in Hadoop and Spark clusters.Hadoop performance problems became an issue at BT Group PLC after use of its data lake environment star...

Read More
news image

FROM BIG DATA TO ACTIONABLE ANALYTICS

tdworld.com | January 24, 2020

For many utilities, this world is not far off. For PECO Energy Co., a subsidiary of Exelon Corp., this world is here now as a result of the Exelon Utilities Analytics Academy. This program is aimed at enabling employees to adopt digital skills, such as machine learning, operational analytics, visual storytelling and automated analysis. This ensures the people who are most familiar with the meaning behind the data also can conduct their own analysis, rather than having to rely on a central group ...

Read More

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C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More