ActionIQ Launches HybridCompute, Empowering IT Leaders to Build Composable Customer Data Stacks

ActionIQ | September 14, 2022 | Read time : 02:50 min

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, today announced the launch of HybridCompute, a new feature of the AIQ InfiniteCompute technology that removes the requirement to replicate and move data, allowing enterprise IT teams to unbundle their customer data stack and take full control over where data is stored and queried. The AIQ CX Hub with HybridCompute now seamlessly integrates directly on top of cloud data lakes, helping enterprise IT teams maximize the value of existing technology investments, while empowering business users with drag and drop simplicity. .

InfiniteCompute is the data infrastructure technology that delivers unlimited computational power, making it possible for AIQ to manage and process more data than any other solution available. And with the addition of HybridCompute, InfiniteCompute can query data stored across multiple systems, enabling analytics anywhere data lives and post-processing that provides a consistent view of data across the entire AIQ CX Hub.  

"AIQ's mission has always been to empower IT and business leaders to orchestrate personalized customer experiences at scale, and we've approached innovations in infrastructure as a key enabler to that. "However, a lot has changed in data infrastructure space over the last 8 years since we started on that mission. Many companies have made investments to consolidate their customer data into a cloud data lake, and the gap to leveraging that data is less on data unification and more on simplified business access."

Justin DeBrabant, Senior Vice President of Product at AIQ

"We want to meet our customers wherever they are on their data infrastructure journey, and help them generate greater value on those investments by providing them scalable storage and compute infrastructure when they need it, or the ability to query the data where it is with HybridCompute if they've already done the work of data unification. And importantly, they won't need to choose all of one or the other, as InfiniteCompute will span seamlessly across any of these systems," he continued.

The AIQ CX Hub with HybridCompute gives enterprise IT teams the ability to unbundle their customer data stack, significantly streamlining resources, increasing flexibility, generating greater value on IT investments and driving accelerated CX transformation.

"By 2024, 80% of CIOs surveyed will list modular business redesign through composability, as a top-five reason for accelerated business performance," cites "Predicts 2022: Composable Applications Accelerate Digital Business" a Gartner® report published Dec. 1, 2021.  The report goes on to say, "Composable digital business will use digital resources to cope with the rapid pace of business change, unfamiliar risks, diversifying customer expectations, and business, economic, societal and other uncertainties."      

See also related announcements today and this week on partnerships with Databricks, Snowflake and Teradata to integrate HybridCompute and maximize value of existing investments.

Enterprise brands such as Autodesk, M&T Bank, The New York Times, Neiman Marcus, Hertz and many more use the AIQ CX Hub to drive growth through extraordinary customer experiences.

About ActionIQ
AIQ brings order to CX chaos. Our Customer Experience Hub empowers everyone to be a CX champion by giving business teams the freedom to explore and action on customer data while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. Enterprise brands such as Autodesk, M&T Bank, The New York Times, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences.


Self-serve analytics is a dream for many data teams. The data team at Chargebee, a $3.5 billion startup was dealing with 350+ data requests every quarter, with 70% of these for raw data! The company had scaled rapidly, and along with it its data and the number of data consumers. Chargebee had fallen into a data-as-a-service trap — and acting as a service desk for the rest of the organization.


Self-serve analytics is a dream for many data teams. The data team at Chargebee, a $3.5 billion startup was dealing with 350+ data requests every quarter, with 70% of these for raw data! The company had scaled rapidly, and along with it its data and the number of data consumers. Chargebee had fallen into a data-as-a-service trap — and acting as a service desk for the rest of the organization.

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