ActionIQ, a leading provider of composable CDPs, recently announced the release of its Profile API. The API allows businesses to supplement their business apps with customer intelligence from a data warehouse, allowing for real-time personalization within milliseconds.
With the addition of the Profile API, ActionIQ has enhanced its Real-Time Customer Experience (RTCX) module of its composable CDP, the ActionIQ CX Hub, thereby giving businesses access to real-time and historical data to power every interaction at scale. In addition, hybridCompute technology from ActionIQ enables data and business executives to design and deliver real-time tailored customer experiences based on the complete customer profile right on top of data warehouses.
ActionIQ's Profile API has already been deployed with over a dozen enterprise customers, allowing organizations to gain new customers at reduced costs while increasing loyalty, retention, and customer lifetime value, driving revenue up while keeping operational expenses down.
The comprehensive ActionIQ RTCX Module now includes three critical components:
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The ActionIQ Tag collects and unifies real-time customer events and increases addressability via identity syncing capabilities with walled gardens, demand-side platforms (DSPs)s and identity providers.
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The new ActionIQ Profile API enables real-time inbound decisioning use cases by making identities, characteristics, and audience membership accessible in milliseconds, feedinf online personalization and call center support for in-the-moment decisioning.
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ActionIQ Triggers drive real-time outbound experiences across all channels, guided by event data and historical customer profiles, such as converting high-intent clients who depart a brand's website without completing a purchase.
The ActionIQ CX Hub unifies scattered consumer information and activates powerful CX. It is a collection of highly effective and fully customizable modular solutions that enable all business teams to acquire audiences and orchestrate customer experiences at scale by providing direct but controlled self-service access to customer data. RTCX is one of the five modular solutions comprising the ActionIQ CX Hub, together with Identity, Customer Data Platform (CDP), Audience Center, and Journey Management. The CX Hub interfaces easily with any data source or channel and can instantly integrate and fulfill businesses' investments in data warehousing.
About ActionIQ
ActionIQ is a leading composable customer data platform (CDP) that empowers businesses to create real-time personalized customer experiences. The platform's Real-Time Customer Experience (RTCX) module, known as the ActionIQ CX Hub, allows companies to access both real-time and historical customer data to power every interaction at scale. The company helps enterprise customers like Neiman Marcus, Autodesk and Hertz power real-time experiences with its new Profile API. Its innovative approach to real-time personalization makes it a valuable partner for businesses looking to deliver customized customer experiences at scale.