BIG DATA MANAGEMENT

Alteryx to Acquire Trifacta

Alteryx | January 07, 2022

The analytics automation company, Alteryx, Inc. , has announced its acquisition of Trifacta. Trifacta is an award-winning cloud company known for making data analytics faster and more intuitive by deploying scalable data management and machine learning.

Enterprise customers deploy modern data architectures based on cloud data warehouses to support SaaS-based applications and analytics. Meanwhile, business users' demand for timely insights from these enormous cloud datasets to power their digital transformation initiatives is at an all-time high, necessitating the development of scalable, secure data analysis solutions.

Trifacta provides cloud-first capabilities to help businesses accelerate their analytics transformation, and the company has a strong presence among the Global 2000 and large corporations. Alteryx's journey to the cloud will be anchored and accelerated by this purchase, which will create new categories of buyers across IT within large companies.

Mark Anderson, CEO of Alteryx, shared, "Trifacta brings highly skilled cloud-first engineering, product, and go-to-market teams with decades of combined experience building and bringing to market mission-critical, cloud-native analytics solutions. Together, Trifacta and Alteryx expand our total addressable market with additional opportunities to target new data and cloud transformation initiatives for Global 2000 customers. He further added, “With Trifacta, our combined cloud platform will serve the needs of entire enterprises, from data analytics teams and IT/technology teams to the line of business users."

Trifacta offers proven, scalable cloud data management solutions for significant cloud installations such as Google Cloud Platform (GCP), Amazon Web Services (AWS), and Microsoft Azure, natively and securely. Alteryx plans to integrate its premier low-code/no-code analytics solution with Trifacta's cloud-native capabilities to provide business customers with a flexible deployment option for their analytics needs.

"We're incredibly excited to join forces with Alteryx to create the industry's leading independent cloud analytics provider," said Adam Wilson, CEO of Trifacta. "Together, we have the opportunity to enable thousands of customers globally to unlock powerful business insights with the combination of Trifacta's Data Engineering Cloud and Alteryx's Analytics Automation platform."

Spotlight

In Data Governance Methodology, we described why a modern active data governance methodology is superior to a traditional top-down methodology  and how active data governance is supported by continuous improvement. We also discussed how a data governance process based on continuous improvement is a key component of a DataOps process.

Spotlight

In Data Governance Methodology, we described why a modern active data governance methodology is superior to a traditional top-down methodology  and how active data governance is supported by continuous improvement. We also discussed how a data governance process based on continuous improvement is a key component of a DataOps process.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Hightouch Launches Personalization API, to Personalize Customer Experience

Hightouch | January 30, 2023

Hightouch, the industry leader in data activation, announced the availability of the Personalization API, a low-latency API intended to customize any customer experience. The Personalization API enables any system, including internal and external SaaS applications, to get cloud warehouse data with a response time of fewer than 30 milliseconds. The feature integrates seamlessly with all prominent data warehouses and transactional SQL and NoSQL databases and supports any data structure (e.g., people, corporations, products). Now, all corporate users have access to client data in real time, whenever and wherever they need it. Modern customers want, if not expect, individualized experiences with every company interaction. A recent Forrester survey revealed that 68% of consumers prefer to return to an unsatisfactory website or business. However, according to a recent Gartner report, as many as 63% of digital marketers still need to grasp the promise of customization technologies. Hightouch's Personalization API solves this pain point. It makes it simple for any business team to use the modeled data in the warehouse and transform it into captivating real-time customer experiences. Businesses can handle a variety of new use cases using the personalization API, making it simpler than ever to create personalized client experiences, including: Delivering in-app or web personalization like article recommendations, customized search results, or nearest store locations to drive conversions Powering tailored marketing campaigns by enhancing marketing touchpoints with dynamic data points, such as product suggestions, through consumer interaction platforms Optimizing product testing by providing decision and experimentation systems with consumer information, such as audience inclusion or exclusion About Hightouch Hightouch is the premier platform for data activation powered by Reverse ETL. Integrate customer data from your warehouse with the technologies used by your business teams. From sales and marketing to support and customer success, all business teams want timely, accurate, and relevant customer data to give context to their current products. It makes your data actionable, whether boosting connections with clients through CRM, refining ad text, or customizing email. The company is based in San Francisco, CA, and is backed by top investors, including Amplify Partners, ICONIQ Growth, Bain Capital Ventures, and Y Combinator.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Alation Announces Addition of 3 New Universities to Its Data Intelligence Project

Alation | January 31, 2023

On January 30, 2023, Alation Inc., a leading enterprise data intelligence solutions provider, announced the participation of three more universities in its philanthropic initiative, The Data Intelligence Project. The University of Cincinnati in Ohio, The University of Arkansas in Little Rock, Arkansas, and The University of Stirling in Scotland are among the new joining universities. So far, more than 420 students have employed Alation in their courses, with this year's worldwide cohort using Alation to provide real-world exposure to hundreds of new students. Launched in 2021, the Data Intelligence Project creates a more data-literate, inquisitive, and rational society by fostering the next generation of data professionals. Alation, as part of The Data Intelligence Project, introduces its data intelligence platform into academic institutions for free and offers undergraduate and graduate students a hands-on learning experience utilizing a collaborative data catalog. Through this program students and professors get access to Alation guest speakers with subject matter knowledge and presentation topics covering analytics, data science, data intelligence, IT, engineering, and more. In addition, Alation University provides students with access to high-quality training materials to assist them in mastering technical skills and utilizing the data catalog. The University of Wisconsin-Milwaukee, one of the program's early participants, is now in its third year of the program, and it is continuing to experience success in educating the next generation of data professionals. It is used by the institution to encourage students' interest in data intelligence and to provide emerging leaders with the tools they need to succeed in their careers. In addition to enhancing existing engineering courses, the program increases students' marketability to the more than 450 firms that use Alation to seek job opportunities. Cisco, AbbVie, General Mills, Munich Re, Hertz, NASDAQ, Pfizer, Riot Games, Raiffeisen Bank, Salesforce, The Very Group, The University of Virginia, Vattenfall, Virgin Australia, and others are among Alation's customers. This year, the program welcomed the first foreign university, The University of Stirling in Scotland, and will continue expanding globally. Alation will choose up to four additional academic institutions to join in The Data Intelligence Project in 2023. About Alation Founded in 2012, Alation is an industry leader in enterprise data intelligence solutions such as data search and discovery, data stewardship, data governance, analytics, and digital transformation. It integrates machine learning with human insights to solve even the most challenging data and metadata management issues, with its robust Behavioral Analysis Engine, inbuilt collaborative features, and open interfaces. Alation is employed by nearly 450 businesses, including American Family Insurance, AbbVie, Autozone, Draft Kings, Cisco, Exelon, Finnair, Fifth Third Bank, General Mills, Munich Re, NASDAQ, Pfizer, Parexel, Salesforce, Virgin Australia, and Vistaprint, to drive data culture, enhance decision-making, and achieve business outcomes.

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BIG DATA MANAGEMENT, BUSINESS STRATEGY, DATA SCIENCE

Tredence Unveils ATOM.AI at NRF 2023 for Retailers and CPGs

Tredence Inc. | January 17, 2023

On 16 January 2023, Tredence, a global data science and AI solutions provider, announced the launch of an intelligently engineered platform, ATOM.AI. The platform is an end-to-end AI accelerator that accelerates data and analytics modernization. The announcement to launch ATOM.AI was made at the National Retail Federation (NRF), the leading retail industry show, for retailers and consumer goods companies. ATOM.AI assists industries in data transformation into winning results by reducing the time to value by fifty percent. This is possible with the platform's advanced AI/ML capabilities, pre-built feature stores, technical notebooks, deep data sets, and integrations with third parties. At NRF, Tredence will launch ATOM.AI, which powers the deployment and development of retail and CPG-centric AI applications 50% faster. The solution is built on the Databricks Lakehouse Platform. ATOM.AI is a data and AI platform powered by leading hyperscales which consists of five modules designed to drive efficiency AI solution development and deployment phase Data Works- to harmonize external and internal data and build a comprehensive feature store Algo Works - to accelerate ML model development and enhance algorithm performance UI/UX Works - to speed up application design with pre-built UI/UX templates Solution Works - pre-built AI/ML solutions for large industries Automation Works - integrates, orchestrates, deploys, and scales AI Soumendra Mohanty, Chief Strategy Officer, Tredence, said, "Enterprises across all industries are examining ways to embed AI into their core business processes. However, only 53 percent of AI projects make it from prototype to production. In contrast to the previous technology transformations, AI is vastly different." He added, "We are dealing with a nonlinear condition here. ATOM.AI equips companies to put AI at the center of their transformation strategy while also delivering on our last-mile AI mission. With ATOM.AI, Tredence places a heavy emphasis on ROI." (Source: PR NewsWire) About Tredence Tredence is a worldwide provider of data science solutions aiming to address AI's last-mile challenge. The gap between value realization and insight creation defines the last mile. Tredence has been acknowledged as a leader and a great place to work-certified in the Forrester WaveTM: Customer Analytics Services. The company is based in San Jose (California) and has offices in Foster City, Chicago, London, Toronto, and Bangalore.

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