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Amperity Gets Chosen by MillerKnoll as its Customer Data Platform

Amperity Gets Chosen by MillerKnoll as its Customer Data Platform

On March 13, 2023, Amperity was selected by MillerKnoll, a collective of dynamic design brands, as its enterprise customer data platform (CDP) to enhance its omnichannel data and provide personalized customer experiences. MillerKnoll possesses a vast source of customer data across its numerous design brands and various digital and offline channels, which can be utilized as a foundation for delivering exceptional customer interactions.

However, with the ever-changing shopping preferences and behaviors of consumers, the company required a comprehensive solution to unite and manage its diverse data sources. By partnering with Amperity, MillerKnoll can use its customer data to reach more people and improve its advertising campaigns with data science scores, insights on cross-channel behavior, and content affinities.

MillerKnoll can use Amperity's platform to easily connect its data sources, giving it a full picture of its customers and the ability to give them personalized experiences that are relevant and interesting. With the help of Amperity's 360-degree unified view, MillerKnoll can now understand and use data across all touchpoints to provide consistent and relevant shopping experiences. MillerKoll can also use Amperity's technology, which is powered by AI, to drive retargeting, lookalike, and suppression campaigns on a large scale and to resolve identities and divide audiences.

Barry Padgett, CEO at Amperity, said, “By improving its customer data infrastructure, MillerKnoll will be able to supercharge the rest of its tech stack, and deliver the level of excellence consumers expect from brands on a daily basis.” He also said, “We are proud to work with a forward-thinking partner to help take its customer experience to the next level.”

(Source - Businesswire)

Visit ShopTalk in Las Vegas, March 26–29, in booth 1674 to learn how Amperity can help brands unlock business growth with a unified customer data foundation.

About Amperity

Amperity is a customer data platform (CDP) provider that helps businesses use customer data to improve marketing performance, increase customer loyalty, and drive revenue. The company offers tools to manage and analyze customer data and creates unified customer profiles to provide personalized experiences. Amperity works with over 100 leading global brands across various industries and is headquartered in Seattle with an office in New York City.

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