Eyeota Expands GfK Onboarding Agreement into New Markets

Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced an expanded data onboarding partnership with GfK, a global leader in using data analytics to deliver insights and actionable recommendations for key decisions about consumers and markets. Leveraging the Eyeota Onboarding solution, GfK can activate its offline data as digital audience profiles in a consistent fashion in New Zealand and Switzerland, enabling GfK data onboarding in a total of 17 countries.

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