DATA SCIENCE

Foursquare Acquires Geospatial Analytics and Visualizations Platform Unfolded

Foursquare | May 24, 2021

Unfolded, a next-generation tool for geospatial analytics was acquired by Foursquare today. With the inclusion of Unfolded's capabilities to the Foursquare technology stack, companies and brands will soon be able to not only access Foursquare's industry-leading location data but also interact with it in an integrated platform for merging, enriching, analyzing, and visualizing spatial data - in whatever environment they want.

"Welcoming Unfolded to the team makes the Foursquare platform more powerful, robust, and accessible to our clients and partners," said Gary Little, Foursquare's President, and CEO. “With this acquisition, we are moving closer to our ambitious target of taking Foursquare Everywhere and enabling businesses to realize the full potential of the location and geospatial data and technology.”

Unfolded provides open-source geospatial databases as well as a versatile range of advanced tooling, including its main offering, Unfolded Studio, a self-service app that helps you to turn your geospatial data into insightful maps in minutes. Its expert co-founders have designed several of the leading open source geolocation innovations, including Kepler. gl, deck. gl, and H3.

"Combining Unfolded's strong geospatial technology with Foursquare's comprehensive location data is a winning combination," said Sina Kashuk, co-founder and CEO of Unfolded. "The collaboration will help us establish ourselves as an industry powerhouse, as many companies have one or the other but not both. We will provide completely new integrated solutions for companies that need good geospatial data and analytics to make use of it by joining forces. We are excited to be mapping this different path of geospatial intelligence."

This acquisition accelerates Foursquare's evolution as the single source for high-quality, easy-to-use location data and the technology needed to make sense of it. Customers can easily view and add spatial features to a wide range of first-party and third-party data sets to address important market problems ranging from location selection and competitor conquest to transaction improvement and customer loyalty, among other things.

Foursquare's financial advisor was The Raine Group, and its legal advisor was Pillsbury Winthrop Shaw Pittman LLP.

About Foursquare

Foursquare is the leading independent source of location technology. Our technologies assist businesses in making more informed decisions and developers in creating more immersive experiences.

Spotlight

Data lakes have emerged as a primary platform on which data architects can harness Big Data and enable analytics for data scientists, analysts and decision makers. Analysis of a wide variety of data is becoming essential in nearly all industries to cost effectively address analytics use cases such as fraud detection, real-time customer offers, market trend/pricing analysis, social media monitoring and more.

Spotlight

Data lakes have emerged as a primary platform on which data architects can harness Big Data and enable analytics for data scientists, analysts and decision makers. Analysis of a wide variety of data is becoming essential in nearly all industries to cost effectively address analytics use cases such as fraud detection, real-time customer offers, market trend/pricing analysis, social media monitoring and more.

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