DATA SCIENCE
BLEND360 | August 13, 2021
BLEND360 launches a new SEO capability built to leverage its deep expertise in data science, data engineering and business intelligence, to be combined with cutting edge SEO capabilities designed for enterprise brands.
BLEND360 today announces the launch of its Search Engine Optimization (SEO) capability. The new digital marketing practice will sit within their fast-growing Data Science Solutions (DSS) business. SEO represents BLEND360’s first investment in performance digital marketing, as it looks to further provide industry leading digital analytics and digital marketing services to Fortune 1,000 brands globally. The SEO capability will be led by Adam Audette as SVP, SEO Business Leader, who has an experienced track record in the search industry and previously led the global SEO capability for Merkle Dentsu for over seven years.
The new SEO capability at BLEND360 is uniquely differentiated from competing solutions, by joining its expertise in data science, data engineering and business intelligence (BI) with industry leading SEO. This SEO function will operate as a technology-enabled consultancy. Areas of focus for BLEND360 SEO include providing search insights leveraging multiple and disparate big datasets, and creating intent and behavior insights using search and social query data to inform audience targeting, market opportunities, content creation and product research. These proprietary capabilities will allow BLEND360 to provide audience insights that better inform content strategy and performance measurement, enabling enterprise brands to create more relevant customer experiences and grow their products and businesses.
Today’s SEO solutions have gaps providing marketing insight using search data to inform audience behaviors, content strategy, market research and cross-channel performance. BLEND360’s data science focused SEO practice addresses this gap. Additionally, BLEND360 SEO is developing more accurate and insightful data models than widely available in the industry, using machine learning and natural language processing, to gain granular insights into online behavior. Search remains one of the best primary datasets to gain learnings about online behavior and user intent. BLEND360 SEO is designed from the ground up to meet these needs.
The Data Science SEO capability at BLEND360 is being spearheaded by Adam Audette, a veteran in the industry. “We’re excited about the convergence of data science, business intelligence and SEO,” says Audette. “BLEND360 is a high-quality company filled with industry leading talent, founded by people who have successful track records in the industry. Our SEO capability is born at the intersection of data science, business intelligence and SEO. We feel this represents the future of digital marketing, and I couldn’t be more excited to join BLEND360 as we chart the course.”
“Enterprise brands are investing in the SEO channel more today than ever before,” says Audette, “and yet their demands are not being met in areas like accurate forecasting of SEO investments, opportunity sizing, performance measurement and reporting, audience intent analysis, and a much stronger level of accountability regarding return on investment. We’re here to meet those needs, using the robust data science skills and technology under the hood at BLEND360, and our long track record in the SEO space working with the world’s biggest brands.” More information here: https://www.blend360.com/data-science-solutions/core-capabilities/search-engine-optimization.
About BLEND360
BLEND360 is a leading provider of services in data science and talent solutions serving Fortune 1000 and industry leading companies. BLEND360 is focused on their world-class people that help clients optimize business performance through data, technology and analytics. BLEND360 continues to be one of the fastest growing companies, making the Inc. 5000 every year they have been in business. They have over 350 employees with offices in NYC, MD, CO, CA, The Netherlands, and India.
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Actian | October 23, 2020
Actian, the leader in hybrid cloud data analytics, today announced that The AA, a leading UK automobile insurer and breakdown service provider, has selected Actian’s Avalanche™ hybrid cloud data warehouse for its insurance business to execute its cloud strategy. The AA, the UK’s leading British motoring association, provides vehicle insurance, driving lessons, breakdown coverage, loans, motoring advice, road maps and other services to its thousands of customers every day. With Actian’s Avalanche data warehouse service, the AA can now effortlessly analyze operational data in real-time to provide customized services to its clients. Avalanche’s high performance and scalability enables the AA to process their data science workloads at lightning speed, taking advantage of Actian’s flexible pay-as-you-go subscription pricing and compute elasticity.
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BIG DATA MANAGEMENT
Arria NLG | May 10, 2021
Arria NLG today released the newest version of their integrated Tableau dashboard extension, which provides augmented self-service analytics for instant data understanding.
This new version of Arria's NLG technology offers a redesigned out-of-the-box experience with an extended range of pre-built assessments that immediately produce contextualized written summaries detailing the observations within dashboard visuals and any underlying details. Without the need for time-consuming or complex experimentation, critical information that may have been lost in the visuals alone is immediately surfaced, shared, and understood. The features of the technology can be used through these wizard-like "Apps," as well as the embedded natural language query (NLQ) platform Arria Answers.
For example, by using the pre-built Trend analysis users can create narratives that drill down into multiple dimensions and highlight notable changes, such as an analysis of monthly sales broken down by country, sector, and market that exposes in words a previously unknown trend of sales growth in a specific area. You will seamlessly convert the data into plain-language narratives that anyone can understand and view consistently with just a few clicks.
Arria for Tableau 3.0 adds natural language to Tableau dashboards, transforming how users interact with, understand, and act on their data.
About Arria NLG
Arria is the global leader in natural language generation (NLG) technology. The Arria software replicates the human process by expertly interpreting and communicating data insights. By offering data the power of expression, Arria dynamically converts large amounts of data into written or spoken narratives at machine speed and on a massive scale. Arria provides ready-to-use NLG applications as well as the option to create and configure your projects. Arria offers solutions in a wide range of industries.
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