Hightouch, the premier data activation provider, has extended its relationship with Snowflake, the Data Cloud business, to give joint clients seamless access to data activation in the Snowflake Data Cloud. Hightouch's platform is natively accessible inside Snowflake, allowing clients to launch Hightouch directly from their Snowflake account.
Hightouch is a Snowflake Partner Connect-enabled Data Activation partner. Moreover, Hightouch has been designated as a Snowflake-ready and Premier Partner, indicating that it is a verified partner that follows the Data Cloud's best practices for product integrations.
"Hightouch is ushering in the last-mile of analytics, enabling customers to leverage Snowflake as an end-to-end data platform. Through Snowflake Partner Connect, using Hightouch with the Data Cloud is secure, easy, and nearly instant."
Tarik Diwek, Head of Technology Alliances at Snowflake
Hightouch's reverse ETL capabilities combine with Snowflake to develop platforms in a matter of hours, as opposed to classic data platforms, which may take up to 12 months to install. This activates data across destinations such as marketing and advertising platforms, resulting in a shorter time-to-value and more insights. Organizations can achieve higher efficiency in governance, resources, and security by centralizing customer data workloads in Snowflake, all while increasing the pace of innovation.
Tejas Manohar, CEO and co-Founder at Hightouch said that "With Snowflake Partner Connect, Hightouch continues to advance the data activation category. Our extended partnership with Snowflake makes it seamless for organizations to create activation workloads that immediately impact revenue, from improving ad spend to increasing marketing conversions to reducing customer churn."