BUSINESS STRATEGY

Hightouch Expands Snowflake Partnership to Drive Data Activation

Hightouch | June 14, 2022

Hightouch
Hightouch, the premier data activation provider, has extended its relationship with Snowflake, the Data Cloud business, to give joint clients seamless access to data activation in the Snowflake Data Cloud. Hightouch's platform is natively accessible inside Snowflake, allowing clients to launch Hightouch directly from their Snowflake account.

Hightouch is a Snowflake Partner Connect-enabled Data Activation partner. Moreover, Hightouch has been designated as a Snowflake-ready and Premier Partner, indicating that it is a verified partner that follows the Data Cloud's best practices for product integrations.

"Hightouch is ushering in the last-mile of analytics, enabling customers to leverage Snowflake as an end-to-end data platform. Through Snowflake Partner Connect, using Hightouch with the Data Cloud is secure, easy, and nearly instant."

Tarik Diwek, Head of Technology Alliances at Snowflake

Hightouch's reverse ETL capabilities combine with Snowflake to develop platforms in a matter of hours, as opposed to classic data platforms, which may take up to 12 months to install. This activates data across destinations such as marketing and advertising platforms, resulting in a shorter time-to-value and more insights. Organizations can achieve higher efficiency in governance, resources, and security by centralizing customer data workloads in Snowflake, all while increasing the pace of innovation.

Tejas Manohar, CEO and co-Founder at Hightouch said that "With Snowflake Partner Connect, Hightouch continues to advance the data activation category. Our extended partnership with Snowflake makes it seamless for organizations to create activation workloads that immediately impact revenue, from improving ad spend to increasing marketing conversions to reducing customer churn."

Spotlight

Semiconductor product design has never been more complex than it is today. Today’s smaller, faster system-on-chip (SoC) designs require that the interdependent chip, package, and board be designed together, but current simulation and testing techniques based on monolithic database architectures running on large, expensive multi-core computers cannot process the massive amount of data involved. The SeaScape architecture enables engineering teams to leverage big data analytics to handle the data demands of multiphysics chip-package-board simulation and testing.

Spotlight

Semiconductor product design has never been more complex than it is today. Today’s smaller, faster system-on-chip (SoC) designs require that the interdependent chip, package, and board be designed together, but current simulation and testing techniques based on monolithic database architectures running on large, expensive multi-core computers cannot process the massive amount of data involved. The SeaScape architecture enables engineering teams to leverage big data analytics to handle the data demands of multiphysics chip-package-board simulation and testing.

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BIG DATA MANAGEMENT

TRG Screen Delivers Actionable Insights From Market Data Spend Information

TRG Screen | July 16, 2022

TRG Screen, the leading provider of enterprise subscription management solutions, has announced the introduction of Optimize Insights to unlock new insights and reporting capabilities within Optimize Spend, its market data management software platform. Optimize Insights sits at the heart of TRG Screen's new Optimize platform, launched in 2020. Market data teams benefit from detailed, data-driven intelligence that they can deliver to their internal business users, allowing them to fully optimize their spend and usage. While it offers an intuitive visual analytics platform for proactive market data management, it also supports other complex, high value enterprise subscriptions, such as research, telecoms, IT and software. "Market data costs are escalating and need to be controlled. Firms need sophisticated, granular and flexible insights in self-service dashboards with drilldown capabilities and interactive reports powered by business intelligence and data visualization tools. Optimize Insights delivers this and more – it's a paradigm shift. Market data teams no longer need to sift through large buckets of data to get answers they need or build their own analytics tools, instead they are delivered actionable insights that pinpoint opportunities to optimize market data spend." Richard Mundell, Chief Product Officer for TRG Screen Optimize Insights tells the story of a firm's market data subscription landscape with automated trend analysis that explains why costs are changing. It combines underlying data on spend and usage to provide tailored insights with powerful calls to action to help firms optimize market data spend. Key features in this first release allow users to see the high-level picture based on the requirements of their role before drilling into the detail, and includes: Insights Library: Specially curated library of story-based visualizations and dashboards Dashboard Studio: Interactive dashboard designer allows users to create their own dashboards. Pivot Studio: Intuitive web-based pivot table interface to manipulate underlying data with slice-and-dice drag-and-drop analytics and visualization capabilities. Optimize Insights is available to customers of Optimize Spend. It is part of the base system with nothing additional to license, securely hosted in the cloud. As a modern SaaS application, it will be continually enhanced over time, driven by customer feedback, with new features, further datasets and additional insights. Optimize is a completely flexible and scalable platform, able to deliver value to firms with only a few vendor relationships through to those managing hundreds of millions of dollars of subscriptions. TRG Screen enables more than 500 organizations worldwide to monitor and manage their high value enterprise subscriptions, delivering up to 30% cost savings. About TRG Screen TRG Screen is the leading provider of enterprise subscription management solutions. Founded in 1998, TRG Screen is uniquely differentiated by its ability to monitor both spend and usage of data and information services including market data, research, software licenses, consulting and other corporate expenses. TRG Screen's solutions provide its customers with full transparency into their vendor relationships and their subscription spend and usage, enabling them to optimize their enterprise subscriptions. TRG acquired Priory Solutions in 2016, Screen Group in 2018, Axon Financial Systems in 2019, and Market Data Insights in 2020 and with these acquisitions is now positioned as the global market leader in the financial, legal and professional services markets. TRG Screen's product portfolio includes subscription spend, usage, enquiry and compliance solutions.

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BIG DATA MANAGEMENT

Reputation Collaborates with Microsoft to Enhance Customer Data

Reputation | August 03, 2022

Reputation, a global leader in reputation experience management (RXM), today announced it will integrate customer sentiment and feedback data into Microsoft Dynamics 365 and Power BI via PowerApps, creating a more seamless experience for brands looking to centralize customer feedback and data. Microsoft is the first major technology partner under The RepNetwork, Reputation's new partner program. This collaboration comes as the Reputation Connector for Healthcare is made available at Microsoft AppSource. Organizations that use both Reputation and Microsoft can now connect their marketing, sales, and business intelligence tools with Reputation data, allowing them to store business data and customer feedback in one central location. "We are thrilled that the Reputation Connector for Dynamics 365 is now available in Microsoft AppSource," says Brent Nixon, Reputation's Chief Ecosystem Officer. "Microsoft is the cornerstone of the technology stack for many large organizations, so we are delighted to provide our clients with the ability to uncover deeper customer insights by integrating customer sentiment data from Reputation into Dynamics 365. This first iteration of the app is for the healthcare industry, but we're excited to roll out these capabilities for all industries as part of our ever-evolving collaboration with Microsoft." Used by millions of companies around the world, Microsoft is a leading provider of computer software for enterprise organizations. Its reach across a variety of industries will only further Reputation's goal of changing the way companies act on customer feedback. "Combined with Dynamics 365, Reputation allows our customers to get the full picture of customer sentiment data and operationalize patient feedback to improve overall experience and deliver business outcomes," Toby Bowers, General Manager, Industry, Apps & Data Marketing at Microsoft About Reputation Reputation , creator of the Reputation Experience Management category, is changing the way companies gather and act on customer feedback to drive decision making and enhance Customer Experience (CX) programs. Reputation's interaction-to-action platform translates vast amounts of solicited and unsolicited feedback data into prescriptive insights that companies use to learn from and grow. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of brand performance in order to make targeted business improvements. Backed by Marlin Equity Partners, Bessemer Venture Partners and Kleiner Perkins, and trusted by over 250 integration partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com, Reputation turns feedback into the fuel to grow businesses around the world.

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BUSINESS STRATEGY

BigID Expands Its Data Protection Leadership in AWS Coverage & Integration

BigID | July 26, 2022

BigID, the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, continues its market leadership in cloud data protection and risk posture solutions in both coverage and native integrations with AWS. With more native controls for AWS than any other data security solution, customers gain more insight into their data, integrated support, and deep data protection across their cloud data: More Native AWS Cloud Coverage - including AWS S3, DynamoDB, Redshift, EMR, RDS, Aurora, Athena, Kinesis More Auxiliary AWS Cloud Coverage - including Snowflake, Databricks, MongoDB, Atlas, Cassandra, Couchbase, CockroachBD, Postgres More Native AWS Identity & Access Support - including AWS IAM Roles, AWS KMS, AWS Secrets Manager More Native AWS Account Governance- including AWS Security Hub, AWS Control Tower, AWS Config More Native AWS Data Governance - including AWS Glue & Lake Formation data tagging & access controls More Automated AWS Data Discovery - including Global Accounts, Nested Accounts, Ephemeral Resources, New Bucketsv BigID solutions - including BigID's data intelligence platform alongside SmallID - provide unmatched coverage, integration, and control for data protection and privacy in AWS cloud, and are available in the AWS Marketplace. About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner.

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