Business Strategy

Hightouch Expands Snowflake Partnership to Drive Data Activation

Hightouch | June 14, 2022

Hightouch, the premier data activation provider, has extended its relationship with Snowflake, the Data Cloud business, to give joint clients seamless access to data activation in the Snowflake Data Cloud. Hightouch's platform is natively accessible inside Snowflake, allowing clients to launch Hightouch directly from their Snowflake account.

Hightouch is a Snowflake Partner Connect-enabled Data Activation partner. Moreover, Hightouch has been designated as a Snowflake-ready and Premier Partner, indicating that it is a verified partner that follows the Data Cloud's best practices for product integrations.

"Hightouch is ushering in the last-mile of analytics, enabling customers to leverage Snowflake as an end-to-end data platform. Through Snowflake Partner Connect, using Hightouch with the Data Cloud is secure, easy, and nearly instant."

Tarik Diwek, Head of Technology Alliances at Snowflake

Hightouch's reverse ETL capabilities combine with Snowflake to develop platforms in a matter of hours, as opposed to classic data platforms, which may take up to 12 months to install. This activates data across destinations such as marketing and advertising platforms, resulting in a shorter time-to-value and more insights. Organizations can achieve higher efficiency in governance, resources, and security by centralizing customer data workloads in Snowflake, all while increasing the pace of innovation.

Tejas Manohar, CEO and co-Founder at Hightouch said that "With Snowflake Partner Connect, Hightouch continues to advance the data activation category. Our extended partnership with Snowflake makes it seamless for organizations to create activation workloads that immediately impact revenue, from improving ad spend to increasing marketing conversions to reducing customer churn."


User Entity and Behavior Analytics (UEBA) is a cybersecurity technology and approach that focuses on analyzing the behavior of users and entities (such as devices, applications, and systems) within an organization's IT environment. By using advanced data analytics, machine learning algorithms, and artificial intelligence, UEBA aims to detect and prevent cyber threats by identifying anomalies, deviations, or patterns in user and entity activities that might indicate potential security risks.


User Entity and Behavior Analytics (UEBA) is a cybersecurity technology and approach that focuses on analyzing the behavior of users and entities (such as devices, applications, and systems) within an organization's IT environment. By using advanced data analytics, machine learning algorithms, and artificial intelligence, UEBA aims to detect and prevent cyber threats by identifying anomalies, deviations, or patterns in user and entity activities that might indicate potential security risks.

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Business Intelligence, Big Data Management, Big Data

FrogData Launches WarrantyMind AI to Optimize Cash Flow for Dealerships

PR Newswire | August 22, 2023

FrogData, a leading provider of AI & Decision Analytics solutions for the automotive industry, today announced the launch of WarrantyMind AI, an end-to-end remote warranty administration service designed to optimize the warranty claims process for dealerships. As consumer demand rises for extended and electric vehicle warranties, properly filing claims is essential for cash flow. WarrantyMind AI ensures dealerships maximize this vital revenue stream. At the core of WarrantyMind AI is FrogData's cutting-edge AI platform that analyzes every repair order to extract key data points. This allows the remote staff to understand repair details, identify missing information, and determine optimal claims submission approach. The AI tools also automatically flag high-risk claims that require priority handling to avoid delays or rejections. By combining seasoned warranty experts with AI-driven insights and automation, WarrantyMind AI delivers increased accuracy, faster completion times, and higher approval rates for dealership warranty claims. The remote staff act as an extension of the dealership team with FrogData's integrated communications platform. WarrantyMind AI also provides dealerships with ongoing analytics and recommendations to continuously improve the warranty process. Dealers can identify technicians needing more training on repair documentation or claims trends that may require negotiations with OEMs. These insights help dealerships maximize future warranty revenue and margin opportunities. Expert staff add an additional layer of quality assurance, leveraging their experience to ensure accuracy and completeness. Decision Analytics also provide data-driven insights to continuously improve warranty operations. Together, the automation and expertise provided by WarrantyMind AI enables dealerships to realize the full revenue potential of their warranty business. Key benefits include: Increased claim approval rates and faster payment timelines to optimize cash flow Reduced administrative costs through streamlined, automated processing Detailed analytics revealing opportunities to maximize future warranty profitability "WarrantyMind AI utilizes cutting-edge AI and advanced data analytics to revolutionize warranty management," said Tej Soni, FrogData CEO. "Our intelligent automation streamlines the claims process while providing dealerships with data-driven insights to continuously improve. This powerful combination of technology optimizes both the speed and quality of warranty revenue." FrogData currently serves hundreds of dealership clients with its Data Analytics and AI platform. WarrantyMind AI provides an innovative new service to maximize a vital dealership revenue stream. For more information, visit About FrogData Headquartered in San Francisco CA, FrogData is the leader in AI and decision analytics solutions for the automotive industry. FrogData develops pioneering data-driven software and services that increase productivity and profitability for dealerships nationwide. FrogData partners with hundreds of dealers of all sizes to drive smart, data-informed business strategies and operations.

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Data Visualization, Data Architecture

Daasity Launches Data & Analytics Agency to Address Omnichannel Merchants’ ELT and Strategic Analytical Needs

Businesswire | July 17, 2023

Daasity, a data and analytics platform built for omnichannel consumer brands, today launched the Daasity Data & Analytics Agency, which offers a suite of services enabling merchants using Daasity to offload or augment ELT (extract, load, transform) as well as strategic analytical needs. Merchants can leverage Daasity’s analysts and engineers, who are commerce data veterans, to become true data-driven organizations and drive their businesses forward. The Daasity Data & Analytics Agency is uniquely qualified to enhance merchants’ value from the Daasity platform and unlock insights, develop custom analytics solutions, advise on and bolster corporate data strategy, and support organizations in the face of challenges, such as team turnover. This solution is significantly more cost effective for merchants not ready to hire a full-time data analyst or expand their data team. The Daasity Data & Analytics Agency can execute on data and analytics infrastructure needs, and it knows the Daasity platform intimately. Daasity’s mission is, and always has been, to help merchants become data-driven organizations. The Daasity Data & Analytics Agency aligns with that vision, by providing technical support, data analytics experience, and data strategy to help merchants meet their goals. The benefits of the Daasity Data & Analytics Agency include: Significant cost and time savings on data and analytics Expertise in the Daasity platform and commerce landscape Ideal analytical environment creation so brands can focus on growth “The Daasity Data & Analytics Agency has been a fantastic partner for us as we continue to expand our marketing and retail channels, becoming an omnichannel brand,” said Calvin Lammers, VP of digital and media, Nécessaire. “The agency has been tremendously helpful in unifying our data sources across our new channels, enabling us to maintain clear sightlines into our business performance and KPIs. Specifically, the agency has helped Nécessaire build custom dashboards, combining our digital and spend performance with new and repeat customer sales across DTC and Amazon, as well as total company sell-through reports with our retail partners.” “Daasity is more than a platform, it’s a way to operate your business. CEOs and CFOs know that to be successful you have to build a plan, operate to that plan and, more importantly, track performance to that plan. While the Daasity platform is built to provide data, the Daasity Data & Analytics Agency is poised to help organizations build that plan and ensure that they are running a data-driven organization,” said Dan LeBlanc, Daasity co-founder and CEO. About Daasity Daasity is the only platform robust enough to support the varied data architecture and analytics needs of consumer brands selling via e-commerce, digital marketplaces, retail, and wholesale. Multimillion and multibillion dollar brands use Daasity in parts or as a complete data, analytics, and reporting solution. In short, we enable omnichannel brands to be data-driven. For more about Daasity, our 60+ integrations, and how our platform powers more profitable growth for our brands, visit us at

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Business Intelligence, Big Data Management, Business Strategy

Privacera Unveils Governed Data Stewardship Solution to Power Data Democratization and Federate Data Governance

Prnewswire | July 19, 2023

Privacera, a leading provider of data security and governance technology, today announced the launch of its Governed Data Stewardship solution and significant ease of use improvements. This innovative offering transforms how IT organizations distribute data ownership and stewardship into lines of business to speed up self-service data sharing and access governance. By eliminating a significant IT bottleneck, Privacera reduces IT complexity and cost, reduces the volume of service desk tickets, increases business agility, and keeps data safe and well-regulated. "We have heard from our customers repeatedly that managing and provisioning secure data access is a major unsolved pain point," said Balaji Ganesan, CEO and Co-Founder. "Analytical and AI initiatives require agile data sharing and fine-grained access provisioning. We are excited to empower organizations with a more democratized experience, one that offers enhanced data governance offerings decreases IT burdens, and accelerated data access while maintaining utmost security and compliance throughout the data estate." Outdated Models Hamper Business Results Historically, business users have created IT service management tickets when they want access to data. A typical approval process might require four to five different levels of approval, and upon final approval, IT administrators are tasked to manually create the required policy controls for each back-end system. This lengthy process takes time and resources and invites complexity and unfortunate opportunity for requests to fall through the cracks. Additionally, with the volume of data request tickets across a diverse multi-cloud data estate, the above approach is costly and the last mile needs to be managed by IT. It is highly inefficient to manage access to data on an account-by-account, workspace-by-workspace, or instance-by-instance basis because it often involves different IT experts. And this problem compounds as data and datasets expand at a geometric rate. "As I look at the modern data environment, a key element is making it all work better together with the goal of accelerating the time to business and data insight," said Stewart Bond, Research Vice President, IDC. "But appropriate and timely data access has been a roadblock between data discovery and consumption; once a data consumer has discovered relevant data in a catalog or marketplace, the acquisition of data is where the process slows down. It is akin to someone shopping online, checking out, and then nothing happens, because there is no automated connection to the delivery mechanism. What Privacera is doing with Governed Data Stewardship is eliminating the complexity and time of running a data access request through a service management system. This empowers businesses' data initiatives to actually get more value from marketplaces and catalog initiatives." A Revolutionary Approach to Data Access Privacera's Governed Data Stewardship solution, built on our industry-leading Unified Data Security Platform, delegates the granting of access function to data custodians and stewards who possess a deep understanding of the data, promoting business ownership and agility while maintaining global and centralized security guardrails. Comprehensive controls can be added to ensure consistent enforcement of corporate-level data security and access integrated with third-party workflows and data catalogs such as Collibra or Alation. As these stewards are much closer to data and data risks, this methodology supports the entire data access process and ensures prompt and secure data provisioning. The solution offers best-in-class ease of use, simplifying the complex tasks of data and privacy management. The user-friendly interface allows for intuitive navigation and seamless interaction reducing the burden on data stewards and enabling them to focus on their core responsibilities. Even users with limited technical expertise can effectively implement and enforce data governance policies, fostering a culture of privacy and compliance within organizations. Companies that work to adopt this new model of Governed Data Stewardship will reap numerous benefits. They gain access to their data more quickly, costs are reduced, data products are industrialized, and faster times to insights is achieved. Data security posture is also improved by ensuring data is being used for the right purpose, eliminating data proliferation, and establishing centralized auditing. Complex Data Workflows Managed Effortlessly Organizations that need more complex data workflows with a Privacera-provided API can utilize the power of a service management ticketing system workflow. Here users discover datasets. When they request access to data, an API is invoked that shares with the service management system, the data being requested, and the relevant data steward for that data. The ticket can be automatically routed initially to the appropriate data steward and any additional predefined approvals. When final approval is given, the ticketing system connects, and data is automatically provisioned. "Governed Data Stewardship, from Privacera, is the ultimate power tool for business data authority," said Bob Seiner. President and Principal, KIK Consulting. "Say goodbye to IT or bureaucratic bottlenecks and hello to data liberation! Privacera's Governed Data Stewardship solution empowers business communities and decision-makers by uncovering insights and conquering data access obstacles with a single click." Additional solution benefits include: IT Data Bottlenecks Eliminated: Businesses receive data faster because data provisioning time is reduced. Reduction of IT Costs: The complexity and cost of managing data access is lessened. Business Agility Empowered: Data stewards who know the data and the context are enabled to manage access at the speed of business. Security Posture Improved: Data is used only for the right purposes. The management of data is transferred to data stewards who understand the data risks for their function and business area. "Governed Data Stewardship empowers data stewards to act as custodians of data access while IT teams focus on value generation. As a result, organizations experience faster data provisioning, better data security, and reduced time to insights. This is another step forward for Privacera as we support the move towards self-service business intelligence, enabling business users to access and analyze data faster," added Ganesan. Privacera Unified Data Security Platform Usability Improvements As part of this most recent update, Privacera's Unified Data Security Platform brings a range of usability and ease-of-use improvements that can be used by data stewards, governance, security, or IT team. Policy creation can be achieved using easy-to-understand English text and grammar and a few clicks of the mouse. Natural language combined with intuitive search, auto-fill recommendations greatly simplifies the creation, administration, and management of policies for both technical and non-technical users. About Privacera Founded in 2016 by the creators of Apache Ranger™–which advanced data access and security for the big data revolution, Privacera's SaaS-based data security and access governance platform enables data and security teams to simplify data access, security, and privacy for data applications and analytical workloads. The Privacera platform supports compliance with regulations such as GDPR, CCPA, LGPD, and HIPAA. Privacera provides a unified view and control for securing sensitive data across multiple cloud services such as AWS, Azure, Databricks, GCP, Snowflake, and Starburst. The Privacera platform is utilized by Fortune 500 customers across finance, insurance, life sciences, retail, media, and consumer industries, as well as government agencies to automate sensitive data discovery, mask sensitive data, and manage high-fidelity policies at petabyte scale on-premises and in the cloud.

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