Incorta CEO On Data Analytics Beyond Warehouse, In Real Time
Byron Tau | August 26, 2019
Speed matters in all aspects of business especially when it comes to analyzing data.To that end, Incorta, a data analytics startup, said earlier this month that it raised $30 million in a Series C round led by Sorenson Capital, alongside existing investors, including GV (formerly known as Google Ventures), Kleiner Perkins, Telstra Ventures and others.The company said it helps aggregate complex business data in real time, and it helps streamline the storing of that data in turn helping businesses make decisions in real time, which can help with supply chain management and other functions.In an interview with PYMNTS, Osama Elkady, co-founder and CEO of the company, said among the biggest misconceptions companies have about the information they have on hand is that current methods and legacy infrastructures are the best way to analyze their complex data.Companies assume that techniques of the past are still mandatory for modern business user needs,Elkady told PYMNTS. These techniques take months, which was perfectly acceptable to the traditional cadence of business. Todays market conditions warrant much faster analysis to drive rapid response, and the old techniques just cant keep up.