BIG DATA MANAGEMENT
Amplitude | May 30, 2022
Amplitude, Inc. , the digital optimization pioneer, today announced the release of Amplitude CDP, the first insights-driven customer data platform (CDP). Unlike other CDPs that rely on third-party analytics solutions to gather and analyze event data, Amplitude CDP gathers and processes event data including its natively integrated industry-leading product analytics solution. Product and marketing teams can use Amplitude CDP to proactively enhance data quality, analyze and identify new audiences, and sync data across their marketing and data stack. Amplitude's CDP, in conjunction with analytics, assists clients in being more operationally effective, enabling better, quicker decision making, and increasing customer engagement.
CDPs gather data to provide insights that allow data-driven decision-making and consumer experiences. However, Amplitude discovered major unaddressed difficulties in the CDP industry, which is expected to reach $20.5 billion by 2027 after working with hundreds of firms and analyzing over 1 trillion consumer data points every month. Data that is not maintained proactively affects the quality of insights. The many teams responsible for collecting, analyzing, and acting on consumer data struggle to cooperate across diverse systems. Maintaining both a CDP and a Product Analytics solution results in redundant expenditures and installations. Customers may use Amplitude CDP to transform high-quality data into meaningful insights.
“Customer data platforms entered the market with the promise of making personalization a reality, but aggregating data is only step one. As companies look to provide tailored product experiences, they need trusted data that provides insights about their existing audiences and helps them identify new ones, all without unnecessary costs for their business. At Amplitude, we have spent the last few years helping customers solve the problems that existing CDPs in the market were unable to. With the launch of Amplitude CDP, we are now providing customers with the ability to provide meaningful, personalized experiences all from a single platform.”
Spenser Skates, CEO and co-founder of Amplitude
Amplitude has been delivering technologies that assist teams in collecting, managing, and activating consumer data for years. Amplitude users now transmit data from Amplitude to other tools in their stack, and Amplitude's integration ecosystem has expanded to over 65 out-of-the-box connections. Customers such as Kahoot!, Hex, InvoiceSimple, Marco Polo, and Thrive Market are already utilizing Amplitude CDP and benefit from improved capabilities to provide accurate, actionable analytics.
Sasha Siddhartha, co-founder and CTO at Thrive Market said that “Capturing, managing, and understanding every touchpoint across the customer journey is critical to business growth, and we needed a single source of truth from which to understand and better predict our customers’ behavior. As a fast-growing business, we wanted to simplify our stack and invest in a robust data infrastructure that could easily scale at the pace of our increasing user and data volume. We were already leveraging Amplitude’s deep analytics capabilities within our product, so using Amplitude CDP was a powerful and cost-effective solution for our team. Amplitude CDP now helps power our 360-degree view of our members, allowing us to focus on 1:1 personalization and driving customer lifetime value.”
Amplitude CDP, a RealCDP-certified solution, is now accessible to Amplitude clients in the early access program and will be broadly available later this year. Amplitude CDP will be free for users streaming less than 10 million events per month, an offer that is more than ten times better than some of the market's top CDPs.
BIG DATA MANAGEMENT
Hex | June 27, 2022
Hex, a collaborative data science and analytics platform provider, announced today that it is now available to Databricks clients through Databricks Partner Connect within their Databricks ecosystem. Customers can connect to the Databricks Lakehouse Platform using Hex on Databricks, analyze their data in collaborative SQL and Python-powered notebooks, and publish their findings as interactive data apps that anyone can utilize.
Hex was intended to enable users of various skill levels to make data-driven decisions. Because of its simple yet elegant design and first-class connectivity with other crucial components such as Databricks, which enables unrivaled data processing and storage, the analytics workspace is typically employed as the front-end to the current data stack.
Hex users can construct complex analysis and data apps solely using Databricks queries with native SQL compatibility, or they can switch to Python and exploit its large package library. Hex's flexible notebook-based workspace allows users to upload files, perform REST API calls, and duplicate other data notebook operations for less-structured data or to execute Databricks jobs that aren't SQL-friendly.
Customers can initiate a Hex trial within Databricks by simply clicking the Hex tile from Databricks Partner Connect, which will instantly generate objects and/or allow access to their preferred database to power a Hex project.
"The ability to easily combine Python, SQL, and no-code cells in an elegant UI on top of the Databricks Lakehouse means a much broader set of analytically curious people can work together. Feedback loops are shorter, data products are better, and organizations build knowledge faster. We encourage all Databricks users to try Hex today from Partner Connect."
Barry McCardel, CEO and co-founder of Hex
"Many Databricks customers rely on the lakehouse to power strategic analytics initiatives such as Customer 360 programs or fraud prevention efforts. Hex makes it easier for domain experts and skilled data scientists to reach insights together and build apps that directly impact and drive value for their business. I look forward to seeing what customers accomplish when they use Hex on Databricks," said Roger Murff, VP of ISV Partners at Databricks.
Datametica Solutions Private Limited | June 28, 2022
Datametica, a leading provider in data warehouse and ETL conversion and modernization, announced that it has renewed its Google Cloud Partner Advantage Data Analytics Partner Specialization status.
Datametica, a Google Cloud Partner, has demonstrated its capacity to provide comprehensive data and analytics solutions on the Google Cloud Platform. Datametica provides data ingestion, streaming, querying, exploration, analysis, storage, data warehouse migration, and warehousing tools and technologies.
"Data-driven decision making is the priority of every organization as they build a cloud-first digital future. At Datametica, we ensure our customers' success by simplifying and accelerating their modernization to GCP; so that they can drive innovation and business results with a data-driven business strategy. Google Cloud Data Analytics Specialization is a testimony to the results from the hard work of our team and the success of our customers."
Dr. Phil Shelley, President of Datametica
Datametica is a recognized top migration partner for businesses migrating their data warehouses to Google Cloud Platform. Datametica automates and expertly transforms traditional Teradata, Oracle, Hadoop, Netezza, Datastage, Informatica, and other data technologies to a GCP-based data warehouse, data engineering, and advanced analytics solutions. Datametica provides cost-effective and rapid migration to Google Cloud utilizing Eagle - Automated Data warehouse Assessment & GCP migration planning Product, Raven - Automated Workload (SQL, ETL & Script) Conversion Product, and Pelican - Automated Data Validation Product, allowing the adoption of cloud environments to drive business and technology results.
The Google Cloud Partner Advantage Program specializations link clients with qualified partners who have demonstrated great technical skill and success in specialized solutions and service areas.