BIG DATA MANAGEMENT,BUSINESS STRATEGY,DATA SCIENCE
Acceldata | January 02, 2023
Acceldata, the global leader in data observability, has recently announced introducing a new open-source version of its data platform, empowering enterprise data teams to innovate with cost-effective solutions for data observability. Several significant organizations from the fintech, telco, and data provider industries have already contributed to, validated, and utilized this platform. The open-source data platform provides reliable and community-validated versions of data observability libraries, as well as support for public, private, and hybrid settings, to address the evolving needs of the modern organization.
Historically, enterprise data teams had limited alternatives for migrating to an open-source, community-based data platform. Acceldata's new open-source initiative consists of a data platform and six projects that are available to download for free under the Apache License Version 2.0. The data platform periodically synchronizes with open-source branches to verify conformance with the current code and new development. This enables the addition of new components as innovation in the community and industry evolves.
The platform for open-source data offers the following community advantages:
Deployment automation enables observability, manageability, and package management
Flexibility in adopting technologies that provide on-demand services and elasticity in any environment
Enable tenants to use and enhance services without affecting other tenants
A platform that guarantees maintainability, consistency, and stability of components over change cycles
Acceldata, situated in Campbell, California, was founded in 2018 and has created the world's first enterprise data observability cloud to assist organizations in developing and operating exceptional data products. Acceldata's solutions have been used by customers all over the world, including Oracle, PhonePe (Walmart), PubMatic, DBS, and many more. Insight Partners, Lightspeed Venture Partners, March Capital, Sorenson Ventures, and Emergent Ventures are among the Acceldata investors.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Hightouch | March 01, 2023
On February 28, 2023, Hightouch, a leading Data Activation platform, announced the launch of a new product, Customer Studio, which enables marketers to manage, access, and activate customer data straight from cloud data warehouses to over 140 marketing and business applications.
Earlier, even though available on cloud data warehouses, important cloud data was only accessible to technical users capable of modeling and querying that data with SQL. Now with Customer Studio, any user can explore and take action on customer data irrespective of their technical skills. This product is being used by modern growth and marketing teams at leading organizations like Ramp, Cars.com and the NBA to build downstream audiences and implement data-driven marketing strategies efficiently and quickly.
Customer Studio offers various features under the new product offering:
Audiences, enables users to define granular audiences using a no-code segmentation builder and sync them to every one of their marketing and advertising platforms.
The Insights feature provides users with audience analytics, such as cross-audience overlap and user composition, to refine their segmentation strategies.
The Traits feature allows users to easily build new computed fields (e.g., last page viewed or LTV) without SQL, which improves segmentation and personalization efforts.
Priority Lists seamlessly coordinate prioritization across multiple Hightouch audiences to manage customer journeys.
The Splits feature builds randomized audience splits to manage multivariate testing across channels and drive experimentation centrally.
Compared to traditional Customer Data Platforms (CDPs), which capture only a subset of customer data and require it to be stored in another data silo, Customer Studio allows users to activate all their data straight from cloud data warehouses such as Databricks, Snowflake, Redshift and BigQuery. This new architecture, known as the "Composable CDP," rapidly accelerates time to value, enhances data security, and brings marketing and data teams closer than ever before.
Hightouch is a leading Data Activation platform that enables data and marketing teams to activate customer data directly from their data warehouse into over 140 business tools and applications. By using Hightouch, companies can implement data-driven marketing strategies that deliver personalized customer experiences efficiently and quickly. The platform's no-code features make it accessible to users with varying technical skill sets, and the Reverse ETL capabilities enable teams to activate data in real-time across various business tools and applications. Multiple companies trust its platform, including Autotrader, Plaid, the NBA, Cars.com, and Imperfect Foods. Its platform enables these companies to sync billions of customer data points and audiences every year, empowering their teams to deliver personalized experiences that consumers have come to expect.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Syniti | March 20, 2023
Syniti, a global leader in enterprise data management, announced today the launch of its Data Assessment Express solution, a one-week data quality assessment specifically for businesses that use SAP® solutions to gain insight into the quality of their data and help understand its impact to their business bottom line.
Limited visibility into the quality of data comes with very real risks for organizations and current data assessment offerings are both time-consuming and expensive. Data Assessment Express aims to alleviate these issues by delivering a comprehensive array of insights to allow organizations to make real business improvements, at a lower cost and in a fraction of the time of traditional assessments. The solution can provide value across multiple data strategy use cases, deliver insights across multiple business process domains, and offers an industry-unique ability to identify business upsides and cost savings directly related to data.
With the Data Assessment Express solution, businesses that use SAP solutions can improve focus, and increase automation with insights from multiple data domains. It helps companies reduce risk and accelerate execution across multiple data quality use cases, including:
Identifying and actioning critical path data quality improvements in preparation for migration to SAP S/4HANA®, SAP SuccessFactors® solutions or SAP Ariba® applications
Driving business outcomes and improving business processes such as order-to-cash and procure-to-pay as well as identifying potential cost savings
Accelerating data governance planning and implementation by increasing confidence in the quality of your data
Driving analytics-ready data to empower line-of-business users with trusted data
Gordon Lam, CRO, Syniti, said: "Understanding the quality of your data is critical to driving business outcomes and uncovering new opportunities but it can be complex and challenging to understand exactly where to start. We're pleased to offer a solution for businesses that use SAP solutions that identifies data defects, challenges and risks while highlighting data-related business upsides in just one week. With visibility into 'actionable' next steps and downstream data projects, Data Assessment Express is a fast, cost-effective solution users need now."
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.
Syniti solves the world's most complex data challenges by uniquely combining intelligent, AI-driven software and vast data expertise to yield certain and superior business outcomes. For over 25 years, Syniti has partnered with the Fortune 2000 to unlock valuable insights that ignite growth, reduce risk and increase their competitive advantage. Syniti's silo-free enterprise data management platform supports data migration, data quality, data replication, master data management, analytics, data governance, and data strategy in a single, unified solution. Syniti is a portfolio company of private equity firm Bridge Growth Partners LLC.