Big Data Management
Business Wire | October 04, 2023
Teradata (NYSE: TDC) and ActionIQ announced today a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’ collective expertise in advertising and marketing technology for CX.
Together, the two companies aim to democratize access to customer data across the enterprise while providing technical teams with enhanced control. By combining the harmonized data approach and advanced analytics of Teradata VantageCloud with the full capability of ActionIQ’s modern customer experience apps, businesses can gain a comprehensive 360-degree view of customers, foster more meaningful engagements, and deliver superior experiences.
The partnership between Teradata and ActionIQ is a win for customers interested in enhancing their customer experience and driving profitable growth, said Lisa Stewart, Senior Vice President, Worldwide Partners and Alliances at Teradata. With ActionIQ's expertise in advertising and marketing technology for CX, combined with Teradata's complete cloud analytics and data platform, businesses can unlock the full potential of their customer data, enhance agility, accelerate time-to-value, and deliver exceptional customer experiences.
“Teradata's unmatched legacy in data analytics and ActionIQ's marketer-friendly CDP (customer data platform) position us to redefine customer experiences," said Tasso Argyros, ActionIQ CEO and Founder. "Our shared vision is to empower businesses, enabling faster innovation, better decisions, and genuine customer connections.”
With Teradata VantageCloud, the complete cloud analytics and data platform, and ActionIQ, businesses can unlock faster innovation, better decision-making, and enhanced customer experiences, particularly for AI and ML. ActionIQ’s unique composable architecture offers easy-to-use, self-service data access to marketers while pushing queries into VantageCloud for the best of both worlds in terms of performance, enterprise scale and security. This allows business teams to gain direct, but controlled, access to data, enabling self-serve use cases through seamless and scalable integrations with owned and paid channels. IT and data teams will benefit from zero data latency, scalable governance, and worry-free integrations, freeing up resources previously spent on managing ever-changing requirements. This partnership is designed to future-proof acquisition marketing strategies, increases loyalty, and improves retention for business teams.
ActionIQ will offer a range of solutions to Teradata VantageCloud customers:
ActionIQ Audience Center is an audience segmentation tool enabling effective management of audience data for targeted marketing campaigns and personalized customer interactions.
Real-Time CX allows for real-time access to customer profiles and behavior for personalized customer experiences.
IdentityPlus provides comprehensive identity resolution capabilities that deliver deeper insights into customer identities and behaviors, resulting in personalized experiences and improved targeting.
Journey Orchestration offers a drag-and-drop canvas for building multi-step, multi-channel customer journeys. As a result of this new partnership, all of these applications can now map directly to Teradata VantageCloud.
ActionIQ will join Teradata at the Teradata Possible event in Orlando on October 2-4 to share more details with customers.
About ActionIQ
ActionIQ is a new kind of composable customer data platform for enterprise brands who want to grow faster and deliver meaningful experiences for their customers. Built for data in constant motion, ActionIQ’s unique composable architecture gives marketers easy and secure ways to activate data anywhere in the customer experience while keeping data securely where it lives. Unify data from any source, build smart audiences, resolve customer identities, and design personalized interactions that unlock revenue across the entire customer lifecycle – all while helping technical teams extend existing technology investments to manage data governance, costs, and performance. Enterprise brands such as Albertsons, Atlassian, Bloomberg, DoorDash, HP, and many more use ActionIQ to drive growth through extraordinary customer experiences. Learn more at actioniq.com.
About Teradata
At Teradata, we believe that people thrive when empowered with better information. Our best-in-class cloud analytics and data platform delivers the harmonized data and trusted AI/ML organizations need for confident decision-making, faster innovation, and impactful business results. See how at Teradata.com.
Read More
Data Science
Business Wire | November 03, 2023
Snowflake (NYSE: SNOW), the Data Cloud company, today announced at its Snowday 2023 event new advancements that make it easier for developers to build machine learning (ML) models and full-stack apps in the Data Cloud. Snowflake is enhancing its Python capabilities through Snowpark to boost productivity, increase collaboration, and ultimately speed up end-to-end AI and ML workflows. In addition, with support for containerized workloads and expanded DevOps capabilities, developers can now accelerate development and run apps — all within Snowflake's secure and fully managed infrastructure.
“The rise of generative AI has made organizations’ most valuable asset, their data, even more indispensable. Snowflake is making it easier for developers to put that data to work so they can build powerful end-to-end machine learning models and full-stack apps natively in the Data Cloud,” said Prasanna Krishnan, Senior Director of Product Management, Snowflake. “With Snowflake Marketplace as the first cross-cloud marketplace for data and apps in the industry, customers can quickly and securely productionize what they’ve built to global end users, unlocking increased monetization, discoverability, and usage.”
Developers Gain Robust and Familiar Functionality for End-to-End Machine Learning
Snowflake is continuing to invest in Snowpark as its secure deployment and processing of non-SQL code, with over 35% of Snowflake customers using Snowpark on a weekly basis (as of September 2023). Developers increasingly look to Snowpark for complex ML model development and deployment, and Snowflake is introducing expanded functionality that makes Snowpark even more accessible and powerful for all Python developers. New advancements include:
Snowflake Notebooks (private preview): Snowflake Notebooks are a new development interface that offers an interactive, cell-based programming environment for Python and SQL users to explore, process, and experiment with data in Snowpark. Snowflake’s built-in notebooks allow developers to write and execute code, train and deploy models using Snowpark ML, visualize results with Streamlit chart elements, and much more — all within Snowflake’s unified, secure platform.
Snowpark ML Modeling API (general availability soon): Snowflake’s Snowpark ML Modeling API empowers developers and data scientists to scale out feature engineering and simplify model training for faster and more intuitive model development in Snowflake. Users can implement popular AI and ML frameworks natively on data in Snowflake, without having to create stored procedures.
Snowpark ML Operations Enhancements: The Snowpark Model Registry (public preview soon) now builds on a native Snowflake model entity and enables the scalable, secure deployment and management of models in Snowflake, including expanded support for deep learning models and open source large language models (LLMs) from Hugging Face. Snowflake is also providing developers with an integrated Snowflake Feature Store (private preview) that creates, stores, manages, and serves ML features for model training and inference.
Endeavor, the global sports and entertainment company that includes the WME Agency, IMG & On Location, UFC, and more, relies on Snowflake’s Snowpark for Python capabilities to build and deploy ML models that create highly personalized experiences and apps for fan engagement.
Snowpark serves as the driving force behind our end-to-end machine learning development, powering how we centralize and process data across our various entities, and then securely build and train models using that data to create hyper-personalized fan experiences at scale, said Saad Zaheer, VP of Data Science and Engineering, Endeavor. With Snowflake as our central data foundation bringing all of this development directly to our enterprise data, we can unlock even more ways to predict and forecast customer behavior to fuel our targeted sales and marketing engines.
Snowflake Advances Developer Capabilities Across the App Lifecycle
The Snowflake Native App Framework (general availability soon on AWS, public preview soon on Azure) now provides every organization with the necessary building blocks for app development, including distribution, operation, and monetization within Snowflake’s platform. Leading organizations are monetizing their Snowflake Native Apps through Snowflake Marketplace, with app listings more than doubling since Snowflake Summit 2023. This number is only growing as Snowflake continues to advance its developer capabilities across the app lifecycle so more organizations can unlock business impact.
For example, Cybersyn, a data-service provider, is developing Snowflake Native Apps exclusively for Snowflake Marketplace, with more than 40 customers running over 5,000 queries with its Financial & Economic Essentials Native App since June 2022. In addition, LiveRamp, a data collaboration platform, has seen the number of customers deploying its Identity Resolution and Transcoding Snowflake Native App through Snowflake Marketplace increase by more than 80% since June 2022. Lastly, SNP has been able to provide its customers with a 10x cost reduction in Snowflake data processing associated with SAP data ingestion, empowering them to drastically reduce data latency while improving SAP data availability in Snowflake through SNP’s Data Streaming for SAP - Snowflake Native App.
With Snowpark Container Services (public preview soon in select AWS regions), developers can run any component of their app — from ML training, to LLMs, to an API, and more — without needing to move data or manage complex container-based infrastructure.
Snowflake Automates DevOps for Apps, Data Pipelines, and Other Development
Snowflake is giving developers new ways to automate key DevOps and observability capabilities across testing, deploying, monitoring, and operating their apps and data pipelines — so they can take them from idea to production faster. With Snowflake’s new Database Change Management (private preview soon) features, developers can code declaratively and easily templatize their work to manage Snowflake objects across multiple environments. The Database Change Management features serve as a single source of truth for object creation across various environments, using the common “configuration as code” pattern in DevOps to automatically provision and update Snowflake objects.
Snowflake also unveiled a new Powered by Snowflake Funding Program, innovations that enable all users to securely tap into the power of generative AI with their enterprise data, enhancements to further eliminate data silos and strengthen Snowflake’s leading compliance and governance capabilities through Snowflake Horizon, and more at Snowday 2023.
Read More
Big Data Management
PR Newswire | October 16, 2023
CGI (NYSE: GIB) (TSX: GIB.A) today announced the acquisition of Momentum Consulting Corp., a Miami-based IT and business consulting firm specializing in digital transformation, data analytics and managed services. The acquisition strengthens CGI's position in the key U.S. growth market of Miami, building on its proximity-based business model that blends the company's worldwide network of experts and capabilities with local accountability and end-to-end services for clients.
Momentum Consulting Corp., a Florida-approved vendor and minority-owned business founded in 2002, brings more than 175 highly skilled consultants to CGI as well as client relationships in retail, manufacturing, transportation, and logistics.
CGI and Momentum Consulting Corp. are a great cultural fit as both companies share a strong commitment to their people, a dedication to management fundamentals and a passion for excellence in execution for clients, said Tim Hurlebaus, CGI President of U.S. Commercial and State Government operations. The combined strength of Momentum Consulting Corp. and CGI creates additional value for clients through deep industry and technology expertise, a commitment to delivering ROI-led digitization to address business and IT objectives—and with a priority focus on client satisfaction.
"For Momentum Consulting Corp., the merger enables us to continue our growth trajectory by providing scale and access to new technology platforms, expertise and partners, a global delivery network, digital consulting capabilities, and managed services options," said Mayte Fernandez, Momentum Consulting Corp. Managing Partner and Co-CEO and new CGI Senior Vice-President, Consulting Services and Miami Metro Leader. "Our combined forces will enhance our business value to current and new clients and blend our teams to be a powerhouse in Miami."
In the U.S., CGI has nearly 13,000 consultants and professionals across 80 offices organized through a metro market proximity model and supported by the depth of the company's international presence, range of services, and insights to deliver value locally.
Read More