BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY
Prnewswire | May 05, 2023
OneTrust, the market-defining leader for trust intelligence, announces artificial intelligence (AI)-driven document classification to help organizations more accurately and completely identify and classify unstructured data and automatically apply governance and protection policies.
"An organization's data is what fuels innovation and gives them a competitive edge," said Blake Brannon, Chief Product and Strategy Officer at OneTrust. "Yet, data sprawl and lack of visibility into where sensitive data lives across the organization can quickly turn that data into an Achilles' heel, risking the financial and reputational impacts of breach and increasingly important data misuse. Using AI to classify unstructured documents at scale, organizations can automatically apply the right policies to protect their data and become more data-driven, knowing data is being used responsibly across the business."
OneTrust's AI-driven document classification capability:
Analyzes full file content and context: OneTrust uses AI to analyze the entire context, patterns, and terms within an unstructured file to not only identify the terms and classifications in the file, but also the type of file. Common examples include resumes, financial statements, source code, and medical records.
Automates data policies such as data retention: Many retention requirements are targeted to specific types of documents, such as resumes and medical records. Tagging documents according to this full context, not only the terms found within, better enables organizations to understand which retention policies apply and automate remediation actions such as deletion and redaction.
This capability joins a number of powerful identification and classification capabilities available through OneTrust Data Discovery:
Named entity recognition (NER) identifies exact named entities such as people, organizations, and locations within unstructured data.
Optical character recognition (OCR) AI models extract characters from images, including printed or handwritten text.
Security classifiers for API keys for AWS, Azure, and Google, plus encryption keys and secrets, passwords, and usernames reduce the risk of exposure through a data leak or breach.
Regulatory intelligence enhances jurisdictional insights by correlating classified personally identifiable information (PII) with applicable laws and regulations, such as CPRA.
Automated, intelligent data discovery and classification is the first step on an organization's journey to responsible data use and governance. AI-driven classification saves time and effort by classifying data at scale to decrease manual intervention and increase accuracy. To tackle data sprawl, organizations can minimize their data footprint and reduce data risk by automatically applying retention and deletion policies to ensure only the necessary and relevant data is stored.
OneTrust Data Discovery is part of the OneTrust Privacy and Data Governance Cloud which offers one platform for security, marketing, and privacy teams to discover, control, and activate the responsible use of data throughout their organization.
About OneTrust
OneTrust is the trust intelligence cloud platform organizations use to transform trust from an abstract concept into a measurable competitive advantage. Organizations globally use OneTrust to enable the responsible use of data while protecting the privacy rights of individuals, implement and report on their cyber security program, make their social impact goals a reality, and create a speak up culture of trust. Over 14,000 customers use OneTrust's technology, including half of the Global 2,000. OneTrust currently ranks #24 on the Forbes Cloud 100 list of top private cloud companies in the world and employs over 2,000 people in regions across North America, South America, Asia, Europe, and Australia.
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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Prnewswire | May 12, 2023
Aureus Analytics, a global artificial intelligence technology company that provides customer experience solutions to the insurance industry, has introduced a new mobile experience for independent agents through the DONNAforAgents Mobile App, an AI-powered data analytics platform designed for Independent agents. The DONNA app is now available for free download on the App store and Google Play.
DONNA is an AI powered, ZERO DATA ENTRY platform that is extremely EASY to use for Agency Owners, Account Managers, CRS and Producers within the agency. It is built for Agencies who want to grow their agencies by retaining good customers and identify opportunities to grow revenue from their existing clients.
The DONNA mobile application was created ground up to offer agents quick and easy access to the most critical information about their policyholders in a single click. DONNA Mobile App launch features make it easy to:
Access critical policyholder information
View Customer Sentiment Score (SentiMeter®)
View Cross Sell & Upsell recommendations
Identify Customers at risk of Churn
Get Alerts for any changes to your key customers
"It wasn't long back that leveraging AI & Data Analytics needed expensive infrastructure and specialized skills and was hence accessible only to a select few large enterprises. Since the launch of DONNA we have made it easy and affordable for agencies of all sizes to not only access their data but also monetize it to grow their business and deliver better policyholder experience. With the new DONNA Mobile app, we have taken this a step further. All the power of AI & Analytics that DONNA offers can now be accessed by all agency team members from their own phones." said Anurag Shah, CEO & Co-Founder of Aureus. "We will continue to build such functionalities that enable Independent Agents to grow their businesses in more efficient and profitable manner."
Developed with leading insurance industry experts, DONNA was explicitly designed for independent agencies and brokers to improve their policyholders' experience. The SaaS-based AI and Data Analytics platform leverages machine learning, natural language processing, and natural language generation to measure customer sentiment during the customer journey and predict future outcomes.
Agencies who have used DONNA have seen business benefits like these in LESS than 6 months:
Increase Total InForce Policy Count: 6.43%
Increase in SentiMeter Score: 23.01%
Increase in Average Premium per Policy: 8.18%
Increase in Average Premium per Customer: +7.76%
Increase in Average Policies per customer: +3.5%
About Aureus Analytics
Aureus Analytics is a customer intelligence and experience company that enables insurers to deliver superior customer experiences leading to higher customer retention, loyalty, and lifetime value. By leveraging artificial intelligence and machine learning technologies, actionable insights are delivered in natural language at the point of decision. Globally, the AI platform has processed over 70 million insurance policy data points for mid-sized and large insurers. For more information, visit www.donnaforagents.com.
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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Amperity | March 14, 2023
On March 13, 2023, Amperity was selected by MillerKnoll, a collective of dynamic design brands, as its enterprise customer data platform (CDP) to enhance its omnichannel data and provide personalized customer experiences. MillerKnoll possesses a vast source of customer data across its numerous design brands and various digital and offline channels, which can be utilized as a foundation for delivering exceptional customer interactions.
However, with the ever-changing shopping preferences and behaviors of consumers, the company required a comprehensive solution to unite and manage its diverse data sources. By partnering with Amperity, MillerKnoll can use its customer data to reach more people and improve its advertising campaigns with data science scores, insights on cross-channel behavior, and content affinities.
MillerKnoll can use Amperity's platform to easily connect its data sources, giving it a full picture of its customers and the ability to give them personalized experiences that are relevant and interesting. With the help of Amperity's 360-degree unified view, MillerKnoll can now understand and use data across all touchpoints to provide consistent and relevant shopping experiences. MillerKoll can also use Amperity's technology, which is powered by AI, to drive retargeting, lookalike, and suppression campaigns on a large scale and to resolve identities and divide audiences.
Barry Padgett, CEO at Amperity, said, “By improving its customer data infrastructure, MillerKnoll will be able to supercharge the rest of its tech stack, and deliver the level of excellence consumers expect from brands on a daily basis.” He also said, “We are proud to work with a forward-thinking partner to help take its customer experience to the next level.”
(Source - Businesswire)
Visit ShopTalk in Las Vegas, March 26–29, in booth 1674 to learn how Amperity can help brands unlock business growth with a unified customer data foundation.
About Amperity
Amperity is a customer data platform (CDP) provider that helps businesses use customer data to improve marketing performance, increase customer loyalty, and drive revenue. The company offers tools to manage and analyze customer data and creates unified customer profiles to provide personalized experiences. Amperity works with over 100 leading global brands across various industries and is headquartered in Seattle with an office in New York City.
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