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Smart data in the age of big data

BIG data has become the trendy buzzword in tech as of late, some even characterising it as the “oil of the modern era”. The combination of rapidly growing smartphone penetration (46 per cent of the ASEAN population) and the prevalence of the Internet-of-Things (IoT) allows unprecedented collection of data. Now, interested organisations can derive data about what we do, and more importantly, receive all of this crucial information in real-time.
It is easy to imagine a dystopian use of this data, but if stewarded responsibly the same information can be a source of social good. Companies can better understand the huge swaths of populations it is actually attempting to access, and create products that are actually catered to their real needs.Big data has also been implemented by politicians to win elections. Governments with access to big data analysis capabilities can utilise the information to better govern their citizens. Even students could be better educated with the right implementation of big data.

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