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BIG DATA MANAGEMENT, DATA ARCHITECTURE, BUSINESS STRATEGY

Spirion Announces Launch of New Data Warehouse

Spirion | February 17, 2023 | Read time : 04:00 min

Spirion Announces Launch of New Data Warehouse

On February 16, 2023, Spirion, a pioneer in sensitive data governance, announced the launch of Spirion Enhanced Analytics (SEA), a new data warehouse environment that complements its Sensitive Data Platform (SDP).

Spirion Enhanced Analytics (SEA) offers security leaders improved insight into sensitive data risks. This enhanced visibility enables them to prioritize, manage, and mitigate exposure effectively. In addition, by providing privacy and security teams with insightful analytics, SEA empowers them to create actionable reports to track the progress of their initiatives better and make informed decisions regarding their organization's sensitive data.

The recently published IBM-Ponemon Institute Cost of a Data Breach 2022 study reported that 53% of surveyed organizations neglect to prioritize risks, threats, and impacts by using risk quantification methods. However, this was discovered to have a considerable impact on the costs associated with data breaches. On average, organizations that utilized risk quantification techniques to prioritize risks, threats, and impacts had a breach cost of $3.30 million. In comparison, those that did not had an average breach cost of $5.40 million, resulting in a savings of $2.10 million.

SEA delivers a robust pipeline that can analyze millions of records, providing enterprise-grade data model capabilities from an organization's preferred analytics platform. Data processing occurs in these SEA data warehouses, allowing for complex, data-intensive analyses to be performed in seconds. Key advantages include the ability to:

  • Provide executives with timely, actionable insights about data security and privacy.
  • Monitor critical metrics and trends over time to track the progress of risk-reduction initiatives.
  • Allow end-users to perform their own analyses and visualizations in their preferred analytics platform (Power BI, Tableau, Splunk, etc.) for more impactful insights.
  • Populate SEA with metrics from Spirion's Sensitive Data Platform (SDP), along with metrics from other enterprise systems and spreadsheets, for a comprehensive view of data privacy and security programs.

About Spirion

Founded in 2006, Spirion is dedicated to safeguarding personal data privacy and security of customers, colleagues, and the community. It provides precise data discovery and classification solutions to prevent data privacy breaches, with a commitment to eliminating the risk of such breaches to protect humanity. Spirion's priority is accuracy and persistence rather than ease and speed because protecting data requires a thorough approach. The company believes that "good enough" is insufficient when it comes to data privacy protection, as one cannot protect what one cannot locate with precision.

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KX Delivers Industry-First Data TimeHouse on Microsoft Azure

Prnewswire | April 04, 2023

KX today announced the general availability of one of the industry's first Data Timehouse platforms, kdb Insights Enterprise on Microsoft Azure. The offering helps accelerate AI, machine learning (ML) and analytics for AI-driven business innovation based on time-oriented observability of business interactions, decisions, and digital twin infrastructure with up to 100X the performance and 1/10th of the cost of alternative solutions. A Data Timehouse is a new class of data & AI management platform designed for temporal data generated by digital transformation. They enrich traditional data warehouse and lakehouse stores for a more complete, real-time view of the business. The Microsoft Azure Data Timehouse, based on kdb Insights Enterprise, includes native support for Python, SQL, temporal analytics, and the ability to process time series data in real-time. It provides data scientists, data engineers, and application developers precision access to temporal data on real-time and massive historical datasets with the Azure native tools they use today. KX engineering enables data and AI-driven business innovation for Azure customers The KX Data Timehouse innovation with Microsoft powers any dynamically changing system that requires greater observability, like generative AI, time-based data collection, simulation, and IoT-based systems. It helps the enterprise identify patterns, trends, and causality, and more accurately predict behaviors and forecast results based on what is happening in the moment. It will target business applications where the processing and analysis of time series and machine data is a critical business requirement—such as market data in financial services, network data in the telecoms industry, patient data in healthcare, and sensor data from factory equipment and smart energy meters. Kdb Insights Enterprise on Azure helps businesses worldwide deliver more insight from more data, faster, for a fraction of the cost, driving more business value, instant insights, more comprehensive AI models, and reduced risk. Larry Pickett, Chief Information & Digital Officer, Syneos Health: "Our collaboration with KX and Azure has been instrumental in helping further advance our technology and data capabilities with the goal of accelerating development of new therapies for patients. Together, we are working to use the power of data analytics and AI to unblock data access and compute challenges, to compress both timeframes and costs. We are thrilled to take our work to the next level and deliver even stronger results for customers with kdb Insights Enterprise on Azure. Ashok Reddy, KX CEO: "With the launch of kdb Insights Enterprise on Azure, we are introducing the industry first Data Timehouse. This innovation enriches cloud data warehouse and lakehouse technologies so that precision time-based data can be a first-class data citizen beside structured, semi-structured and unstructured data. When it comes to operationalizing these ML and AI workloads, kdb Insights Enterprise on Azure is designed for real-time deployment at scale. It was conceived from our work with the demanding time-based enterprises in the world, on Wall Street. Today, enabling data-driven decisions in real-time is at the heart of every digitally transforming enterprise for better operational and commercial outcomes." Corey Sanders, Corporate Vice President of Microsoft Cloud for Industry: "In partnership with KX, we are pleased to launch one of industry's first Data Timehouse on the Microsoft Azure platform. While in preview, we have already seen impressive results for customers in capital markets, healthcare, manufacturing, and energy. We look forward to working with KX to help businesses achieve transformative growth with kdb Insights Enterprise on Azure." Available now on the Azure Marketplace, kdb Insights Enterprise on Azure will enable customers to contribute towards their organization's Microsoft Azure Consumption Commitment (MACC) simplifying deployment, adoption, and billing. More information can be found at https://kx.com/partners/microsoft-azure/ About KX Technology decision makers are often frustrated that, despite ongoing investments, their data systems are not keeping pace with their decision-making needs. They turn to KX to help them act on time-sensitive opportunities where speed, scale, and reliability matter. KX built its technology and reputation in the most demanding data environments in the world. Since the company’s inception, KX’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data to derive actional insights that drive critical business decisions.

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Near Responds to Increasing Market Demand with its Patented Identity Resolution and Data Enrichment Solutions

Businesswire | April 17, 2023

Near Intelligence, Inc. (Nasdaq: NIR) (“Near” or the “Company”), a global leader in privacy-led data intelligence on people, places, and products, today announced a heightened focus on its identity resolution and customer data enrichment offering as a direct result of increasing customer and market demand. According to the latest MarTech Intelligence Report, Enterprise Identity Resolution Platforms: A Marketer's Guide, nearly three-quarters or 73% of customers now expect companies to understand their unique needs and expectations. Additionally, U.S. marketing spend on identity is expected to total around $9.2 billion in 2023, according to Winterberry Group, as marketers look for alternative targeting strategies in the wake of changing consumer behaviors, third-party cookie depreciation, changing regulations and industry-shifting moves from Big Tech. On Thursday, April 27 at 11:00 AM PT, Near is hosting a webinar titled “Using Identity Resolution and Data Enrichment to Truly Understand Customer Behavior” to explore how identity resolution and data enrichment can be used for more effective targeting, increased personalization, and improved ROI in the midst of this ever-evolving marketing landscape. Near’s own identity resolution solution uses its patented Near Identity Graph to ensure seamless and accurate identity resolution while staying compliant with privacy laws. The Near Identity Graph unifies all customer IDs from disparate touchpoints, leveraging powerful signals derived from an individual’s online and offline behavior, to provide industry-leading match rates (often above 50%) with fast turnaround times. Through proprietary data science/machine learning algorithms and strategic partnerships, Near offers a complete solution for every step of the digital marketing journey, from building the customer identity graph, to enhancing it with a breadth of unique Near attributes, to using vast sources of consumer behavior data to create and market to “act alike” audiences, all with full measurement capabilities of on- and offline performance. “Identity resolution and data enrichment are key to improving the effectiveness of marketing campaigns, providing a better understanding of consumer behavior - and ultimately improving experiences to elevate our customers’ brands beyond those of competitors,” said Anil Mathews, CEO of Near. Sign up for the webinar here: Using Identity Resolution and Data Enrichment to Truly Understand Customer Behavior. To learn more about Near’s identity resolution solutions, visit near.com or download the latest edition of Martech.org’s Enterprise Identity Resolution Platforms: A Marketer's Guide. About Near Near, a global, full-stack data intelligence software-as-a-service (“SaaS”) platform curates one of the world’s largest sources of intelligence on people, places, and products. The Near platform’s patented technology processes data from an estimated 1.6 billion unique user IDs and 70 million points of interests, in more than 44 countries. Near’s data and insights empower marketing and operations teams to understand consumers’ online and offline behaviors, affinities, and attributes in order to engage them and grow their businesses. With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney, and Tokyo, Near serves scaled enterprises in retail, real estate, restaurant/QSR, travel/tourism, telecom, and financial services. For more information, please visit https://near.com.

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Basis® Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes

PRWeb | March 27, 2023

DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers. For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete. “We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.” DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors. According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households. “What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.” “DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.” In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels. DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth. About DrivenIQ DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

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KX Delivers Industry-First Data TimeHouse on Microsoft Azure

Prnewswire | April 04, 2023

KX today announced the general availability of one of the industry's first Data Timehouse platforms, kdb Insights Enterprise on Microsoft Azure. The offering helps accelerate AI, machine learning (ML) and analytics for AI-driven business innovation based on time-oriented observability of business interactions, decisions, and digital twin infrastructure with up to 100X the performance and 1/10th of the cost of alternative solutions. A Data Timehouse is a new class of data & AI management platform designed for temporal data generated by digital transformation. They enrich traditional data warehouse and lakehouse stores for a more complete, real-time view of the business. The Microsoft Azure Data Timehouse, based on kdb Insights Enterprise, includes native support for Python, SQL, temporal analytics, and the ability to process time series data in real-time. It provides data scientists, data engineers, and application developers precision access to temporal data on real-time and massive historical datasets with the Azure native tools they use today. KX engineering enables data and AI-driven business innovation for Azure customers The KX Data Timehouse innovation with Microsoft powers any dynamically changing system that requires greater observability, like generative AI, time-based data collection, simulation, and IoT-based systems. It helps the enterprise identify patterns, trends, and causality, and more accurately predict behaviors and forecast results based on what is happening in the moment. It will target business applications where the processing and analysis of time series and machine data is a critical business requirement—such as market data in financial services, network data in the telecoms industry, patient data in healthcare, and sensor data from factory equipment and smart energy meters. Kdb Insights Enterprise on Azure helps businesses worldwide deliver more insight from more data, faster, for a fraction of the cost, driving more business value, instant insights, more comprehensive AI models, and reduced risk. Larry Pickett, Chief Information & Digital Officer, Syneos Health: "Our collaboration with KX and Azure has been instrumental in helping further advance our technology and data capabilities with the goal of accelerating development of new therapies for patients. Together, we are working to use the power of data analytics and AI to unblock data access and compute challenges, to compress both timeframes and costs. We are thrilled to take our work to the next level and deliver even stronger results for customers with kdb Insights Enterprise on Azure. Ashok Reddy, KX CEO: "With the launch of kdb Insights Enterprise on Azure, we are introducing the industry first Data Timehouse. This innovation enriches cloud data warehouse and lakehouse technologies so that precision time-based data can be a first-class data citizen beside structured, semi-structured and unstructured data. When it comes to operationalizing these ML and AI workloads, kdb Insights Enterprise on Azure is designed for real-time deployment at scale. It was conceived from our work with the demanding time-based enterprises in the world, on Wall Street. Today, enabling data-driven decisions in real-time is at the heart of every digitally transforming enterprise for better operational and commercial outcomes." Corey Sanders, Corporate Vice President of Microsoft Cloud for Industry: "In partnership with KX, we are pleased to launch one of industry's first Data Timehouse on the Microsoft Azure platform. While in preview, we have already seen impressive results for customers in capital markets, healthcare, manufacturing, and energy. We look forward to working with KX to help businesses achieve transformative growth with kdb Insights Enterprise on Azure." Available now on the Azure Marketplace, kdb Insights Enterprise on Azure will enable customers to contribute towards their organization's Microsoft Azure Consumption Commitment (MACC) simplifying deployment, adoption, and billing. More information can be found at https://kx.com/partners/microsoft-azure/ About KX Technology decision makers are often frustrated that, despite ongoing investments, their data systems are not keeping pace with their decision-making needs. They turn to KX to help them act on time-sensitive opportunities where speed, scale, and reliability matter. KX built its technology and reputation in the most demanding data environments in the world. Since the company’s inception, KX’s singular goal has been to provide its customers with the fastest, most efficient, and most flexible tools for processing real-time and historical data to derive actional insights that drive critical business decisions.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY

Near Responds to Increasing Market Demand with its Patented Identity Resolution and Data Enrichment Solutions

Businesswire | April 17, 2023

Near Intelligence, Inc. (Nasdaq: NIR) (“Near” or the “Company”), a global leader in privacy-led data intelligence on people, places, and products, today announced a heightened focus on its identity resolution and customer data enrichment offering as a direct result of increasing customer and market demand. According to the latest MarTech Intelligence Report, Enterprise Identity Resolution Platforms: A Marketer's Guide, nearly three-quarters or 73% of customers now expect companies to understand their unique needs and expectations. Additionally, U.S. marketing spend on identity is expected to total around $9.2 billion in 2023, according to Winterberry Group, as marketers look for alternative targeting strategies in the wake of changing consumer behaviors, third-party cookie depreciation, changing regulations and industry-shifting moves from Big Tech. On Thursday, April 27 at 11:00 AM PT, Near is hosting a webinar titled “Using Identity Resolution and Data Enrichment to Truly Understand Customer Behavior” to explore how identity resolution and data enrichment can be used for more effective targeting, increased personalization, and improved ROI in the midst of this ever-evolving marketing landscape. Near’s own identity resolution solution uses its patented Near Identity Graph to ensure seamless and accurate identity resolution while staying compliant with privacy laws. The Near Identity Graph unifies all customer IDs from disparate touchpoints, leveraging powerful signals derived from an individual’s online and offline behavior, to provide industry-leading match rates (often above 50%) with fast turnaround times. Through proprietary data science/machine learning algorithms and strategic partnerships, Near offers a complete solution for every step of the digital marketing journey, from building the customer identity graph, to enhancing it with a breadth of unique Near attributes, to using vast sources of consumer behavior data to create and market to “act alike” audiences, all with full measurement capabilities of on- and offline performance. “Identity resolution and data enrichment are key to improving the effectiveness of marketing campaigns, providing a better understanding of consumer behavior - and ultimately improving experiences to elevate our customers’ brands beyond those of competitors,” said Anil Mathews, CEO of Near. Sign up for the webinar here: Using Identity Resolution and Data Enrichment to Truly Understand Customer Behavior. To learn more about Near’s identity resolution solutions, visit near.com or download the latest edition of Martech.org’s Enterprise Identity Resolution Platforms: A Marketer's Guide. About Near Near, a global, full-stack data intelligence software-as-a-service (“SaaS”) platform curates one of the world’s largest sources of intelligence on people, places, and products. The Near platform’s patented technology processes data from an estimated 1.6 billion unique user IDs and 70 million points of interests, in more than 44 countries. Near’s data and insights empower marketing and operations teams to understand consumers’ online and offline behaviors, affinities, and attributes in order to engage them and grow their businesses. With a presence in Los Angeles, Paris, Bangalore, Singapore, Sydney, and Tokyo, Near serves scaled enterprises in retail, real estate, restaurant/QSR, travel/tourism, telecom, and financial services. For more information, please visit https://near.com.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY

Basis® Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes

PRWeb | March 27, 2023

DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers. For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete. “We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.” DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors. According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households. “What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.” “DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.” In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels. DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth. About DrivenIQ DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

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