BIG DATA MANAGEMENT

Voxco Launches Voxco Intelligence, a No-code Data Analytics Platform to Fuel the Future of Customer Insights

Voxco | April 06, 2022

Voxco
Voxco, the actionable insights platform, today announced an extension to their existing survey research platform with the launch of Voxco Intelligence.  The launch comes at a time when the pandemic has transformed the way Voxco does business, with an ever-growing number of organisations realising the importance of using digital platforms to better serve their customers.

After serving several major players in the retail, automotive & finance industry, Voxco Intelligence (previously Actify by Voxco) will now be available to organisations globally. The new offering - Voxco Intelligence, a no-code data analytics platform, will help organisations unlock the true potential of customer data using predictive analytics, AI & Machine learning models. Voxco Intelligence enables businesses to understand customers faster, uncover hidden insights and make effective decisions.

Voxco's existing omnichannel survey capabilities and Voxco Audience (its global panel aggregation platform) will be integrated as one offering under Voxco Research. Voxco Intelligence perfectly complements Voxco Research as the two combined, ensure a seamless end-to-end solution for enterprises looking to gather feedback, measure sentiment, uncover insights & act on them. It enables organisations to fuel experiences, foster loyalty & maximise customer LTV.

"Most organisations struggle with implementing customer-centric solutions due to the poor quality of data they've. Often, they also lack the technical expertise that's required to make sense of their data. Voxco Intelligence, with its AI & ML capabilities, helps them unlock their true growth potential by unifying & analysing huge volumes of siloed data, developing actionable intelligence, and enabling business transformations."

Sumit Aneja, CEO, Voxco

Transform experiences and survey research with Voxco Intelligence's core capabilities:

Single Source of Truth
Gather customer data from multiple data sources and interactive channels, filter fraudulent data, and integrate and standardise it to create a complete 360 view of your customers.

Predictive Insights
Analyse omnichannel customer data to understand customer needs, measure emotion, predict next behaviour & forecast business metrics in real-time

Advanced Analytics
Using text analytics, identify and prioritise the most pressing issues by analysing the underlying satisfaction drivers to understand customer sentiment and behavior.

Real-Time Actions
Combine AI and ML to recommend high-value actions to relevant teams in real-time.

Voxco Intelligence also enhances efficiency with automation of manual tasks, standardisation of data for easy analysis, and improved data visibility across levels.

Voxco
Voxco, a leading actionable insights platform helps the world's leading brands take data driven decisions to drive growth & fuel omnichannel experiences. Using Voxco, organisations can foster loyalty, increase customer lifetime value and enhance risk management which delivers exceptional returns on investment. Over 500+ market research organisations, government & government agencies, universities and global corporations use Voxco to gather data, measure sentiment, uncover insights and act on them.

Spotlight

Analytics is about making better decisions when it matters. In this video, learn how SAS and Teradata are making that possible by breaking down silos of data and enabling companies to use analytics to make impactful decisions.

Spotlight

Analytics is about making better decisions when it matters. In this video, learn how SAS and Teradata are making that possible by breaking down silos of data and enabling companies to use analytics to make impactful decisions.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Bright Data to Launch Bright Insights, with the Acquisition of Top eCommerce Digital Analytics Provider Market Beyond

Bright Data | September 13, 2022

Bright Data, the industry-leading web data platform, has today announced the acquisition of eCommerce insights provider Market Beyond. With this acquisition, Bright Data adds digital shelf analytics to its already comprehensive data offerings, introducing its new division – Bright Insights. Market Beyond’s team will join Bright Data’s 400+-strong team, where they will lead the newly established Bright Insights division. This dedicated team will roll out Bright Insights to the company’s enterprise retail customer base with plans to expand in the future to further domains. Through Bright Insights, leading retail brands, marketplaces and manufacturers will now be able to gain quality, reliable web data as well as critical business insights from one place. This will allow prominent brands to create strategies based on quality-driven data insights and, in turn, optimize and advance their business performance. Since launching in Tel Aviv, Israel, in 2016, Market Beyond has worked with large manufacturers and brands within the eCommerce sphere to provide an accurate picture of both their and their competitors’ market share in the eCommerce landscape. Market Beyond has grown significantly and now has a global footprint with a dedicated US focus, where its customer base includes multiple Fortune 500 brands, such as Home Depot, eBay, Overstock and many more. “The acquisition of Market Beyond, and the subsequent launch of Bright Insights, will allow retail sphere leaders to seamlessly get the real-time web data they need as well as the actionable insights crucial for split-second decision-making. “Bright Data’s focus on innovating web data products supports thousands of customers around the world. The introduction of Bright Insights will take data analysis to the next level. We look forward to welcoming the Market Beyond team into Bright Data's expanding family, and we are excited about the positive impact this will have on the data industry,” concluded Lenchner. Bright Data CEO Or Lenchner “This partnership not only signals a new chapter for Market Beyond but affirms our commitment to providing market-leading data-driven insights to leading businesses around the world,” said Market Beyond CEO Yuval Yifrach. “Market Beyond’s capabilities complement Bright Data’s industry-first technology perfectly. This deal, as well as the launch of Bright Insights, will allow us to continue providing market intelligence to brands and retailers and extend our reach to new markets. We have been working closely with Bright Data’s technology for over two years and we look forward to continuing to work alongside the entire Bright Data team as we create Bright Insights and push the boundaries of what is possible within the data-driven analysis space.” About Market Beyond Since its establishment in 2016, Market Beyond’s unique AI & Machine Learning technology has served the largest brands across the world, specifically the market-leading brands, Fortune 500 included, in the US. Today, Market Beyond provides its dozens of customers in the retail space with reliable and precise real-time market insights that directly impact their present landscape as well as future strategic steps. About Bright Data Bright Data is the industry-leading web data platform. Fortune 500 companies, academic institutions, and small businesses rely on Bright Data’s solutions to retrieve public web data in the most efficient, reliable, and flexible way so they can research, monitor, and train their systems and analyze data to run better strategies and inform decision-making.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Forsta unveils new CX predictive analytics capabilities

Forsta | November 01, 2022

Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, today announced at Web Summit that it will expand its capabilities to include predictive net promoter scores (pNPS) created in cooperation with the CX data specialists at GemSeek. Through this solution built on the Forsta Human Experience (HX) Platform, Forsta clients will now have access to cutting-edge analytics-powered predictions of “silent customers,” and those who don’t provide the direct feedback needed to determine NPS® or other customer experience metrics. This offering, which will enable deeper understanding of the experiences of each and every customer, will be available to Forsta clients beginning November 1. This announcement comes as Predictive NPS will be one of the key topics at a Web Summit Master Class in Lisbon, Portugal by Forsta on storytelling, predictive analytics and the human experience of data. Web Summit attendees can join in person on November 2 from 12:00 to 12:45 p.m. WET, in Room 4 near the Center Stage. Why Predictive NPS (pNPS)? Customer experience (CX) measurement traditionally relies on direct feedback responses that only come from a portion of the customer base. In certain cases where response rates are low or survey frequency doesn’t correspond to the dynamics of the business model, organizations become vulnerable to unexpected churn, lower satisfaction rates and poorer performance in general. “Silent customers,” who don’t respond to surveys or don’t submit feedback, can account for as much as 80% to 95% of a company’s entire customer base, according to different estimations. "To understand the full human experiences of their customers, companies need to look beyond customers’ direct interactions and verbatim feedback. “Smart analytics models like Forsta’s Predictive NPS allow companies to not only understand but predict and act upon customer needs. These capabilities will enable our clients to cater to their customer needs in a proactive and personalized fashion and optimize their CX approach for better business outcomes.” Giles Whiting, Chief Operating Officer and Managing Director at Forsta How does Predictive NPS (pNPS) work? Predictive NPS uses existing operational, customer and financial data as a source for an advanced machine learning model that assigns satisfaction scores to customers who don’t respond to surveys or give direct feedback about their experience. pNPS runs on a library of advanced data science models that assesses which of these additional data points have the highest potential to predict satisfaction, “looks” for similarities and patterns between respondents and non-respondents and as a result determines predicted scores for “silent” customers. Predictive NPS scores can be used to direct action towards customers at both a strategic and tactical level - to keep customers from churning, convert neutral customers to promoters, and upsell happy customers and prompt for referrals. The model combines behavioral data (CRM and demographics, usage, and more) and customer satisfaction data (survey responses) from across a customer base and employs advanced data science methodologies to identify which factors in customer behavior have the highest impact on customer experience. About Forsta Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company. About GemSeek GemSeek is a CX specialist company that helps companies proactively address customer needs and reach the next level of CX. We use our insight and analytics products and services to prove impact and predict what will make the most difference. Our clients across sectors including telecommunications, healthcare, consumer, insurance & retail have seen customer acquisition, lifetime value and loyalty significantly increase.

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BIG DATA MANAGEMENT, DATA SCIENCE, MACHINE LEARNING

Pega Introduces Pega Customer Data Connectors for Deeper, AI-Powered Data Analysis and Better Customer Outcomes

Pega | September 22, 2022

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