Business Intelligence, Big Data Management, Data Science

Wirral Council choose Simpson Associates as their Advanced Data Analytics partner to improve outcomes using Microsoft Fabric

Wirral Council choose Simpson Associates as their Advanced Data

Simpson Associates, leading data analytics consultancy, are pleased to announce that they have been chosen by Wirral Council to design and deliver a machine learning and advanced data analytics solution, which will add value to services, operations, and planning. The project will be using Microsoft’s latest development – Fabric.

Simpson Associates will be working in close collaboration with Wirral Council to develop a Microsoft Fabric data platform to facilitate advanced analytics which will address several use cases. The initial stages of the project will involve a collaborative worked example to increase in-house skills and capability to develop machine learning solutions using synthetic data. This stage also helps the Wirral team to engage in the machine learning development process and gain a better understanding of the stages involved.

Wirral Council want to enhance their ability for early intervention and forecasting future demand. The initial focus will be developing several Proof-of-Concept solutions and use cases, including forecasting trends to anticipate increased demand upon council provided services.

  • Envisage whether performance risks can be used to predict when early intervention will be needed.
  • Machine learning will then be used to identify core drivers of negative outcomes and define potential mitigation strategies to minimise the impact.
  • Developing a predictive model to forecast future service demand, considering potential shifts in the demographics and characteristics over time, to enhance Wirral’s ability to strategically plan and allocate resources effectively.

These predictive models will also play a crucial role in making informed decisions regarding funding and resource allocation.

Knowledge sharing and skills transfer are fundamental to Simpson Associates’ approach. This is enabling Wirral Council to upskill their existing data team to support ongoing and future work on their data analytics resources and keep up to date with the technology.

Tom Hughes, Business Development Manager, Simpson Associates says:

“We’re delighted to be chosen by Wirral Council to develop their data platform using Microsoft Fabric. They have a clear vision, use cases and a good understanding of how the solution can enable them to better serve their community. We’re looking forward to collaboratively delivering this solution.”

Vikki Chapman, ICT Digital Solutions Manager, Wirral Council, says:

“We’re so pleased to be working with Simpson Associates on this incredibly important project for Wirral. It will give us the ability to proactively identify and deliver early preventative measures and support our planning for the future.”

About Simpson Associates

Simpson Associates is a leading UK Data Analytics Consultancy and Managed Service Provider, specialising in identifying and supporting local authorities to address their critical service delivery and citizen objectives through trusted data and insights. Their capabilities span Strategy & Consultancy, Data Catalogue & Data Quality, Data Platform and Single View of Citizen, and Data Insights. Their solutions empower forward-thinking Local Authorities to understand and resolve some of the most complex and common challenges. In addition, they offer vast experience spanning a rich business pedigree, combined with an extensive partner network.

About Wirral Council
The Metropolitan Borough of Wirral in Merseyside, England, functions as the local authority for the area. Wirral, being one of the five metropolitan boroughs in Merseyside, takes charge of delivering most of the local government services. Additionally, the council plays a significant role as a constituent member within the Liverpool City Region Combined Authority.



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