DIVERSE VOICES STRENGTHEN BRAND CHARACTER

| August 14, 2019

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What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the Guinness Book of World Records recognizes fictional detective Sherlock Holmes as the most portrayed human. More than 75 actors have taken on the role, including Sir Christopher Lee, John Cleese, Charlton Heston, Roger Moore, Robert Downey Jr, Will Farrell, Benedict Cumberbatch, and Yuko Takeuchi (who plays a female version of the character in a new series from HBO Asia and Hulu Japan). The diversity of these distinct voices and performances makes the Sherlock Holmes brand richer and stronger. In fact, it highlights the importance of understanding the difference between voice and character.
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Spotlight

Node.io

Node is the first AI-powered discovery engine that connects people with opportunity at massive scale. Node’s proprietary deep learning technology revolutionizes the online discovery process by making sense of the relationships between billions of people and companies on the web and customer-owned data. Sifting through these connections, Node proactively surfaces the most relevant opportunities in real-time to accelerate growth across sales, marketing, recruiting, partnerships and beyond.

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