From big data to big personalization

Big data” promises to be the solution to getting a 360 degree view of your customer and make more intelligent personalization decisions. For many organizations, mastering web analytics is challenging enough, nevermind the ocean of data you need to boil to make sense of big data…

Spotlight

TopLine Strategies

TopLine Strategies is an award-winning, market-leading application integrator in the Southwest. We help our clients better integrate CRM, Marketing and Customer Service technologies, Mobile Apps, Content Management and BI solutions. Our team believes strongly that effective alignment of revenue-related technologies empowers sales and marketing professionals to achieve higher productivity, more targeted sales and faster closing rates. Our objective is to allow teams to share intelligence across devices, channels, locations, departments and time, from first marketing impression to closed-won opportunity to drive breakthrough results.

Other Infographics
news image

Big Data: Expectations, Obstacles, and The Road to Greater Value

Infographic |

Big Data: Expectations, Obstacles, and the Road to Greater Value Big Data. No doubt, it’s a valuable business resource – but what exactly do companies expect from it? The fact is, there’s often wide variation regarding these expectations – both across organizations and within…

Read More
news image

Fair Use Promotes the Creation of New Knowledge

Infographic | February 23, 2018

Fair use is an essential right under copyright law, supporting the constitutional purpose of copyright: to promote the progress of science and the useful arts. Where copyright law might otherwise act to prevent people from accessing knowledge, fair use permits everyone to use existing cultural and scientific material without permission, under certain circumstances. This fair use right promotes innovation, creativity, and scholarship, ultimately allowing new knowledge to be created and shared.

Read More
news image

The SiriusDecisions B-to-B Marketing Automation Study Infographic

Infographic | July 8, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like? Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sales teams view the entire revenue engine and add insight to opportunities at all stages of development?

Read More
news image

THE FUTURE OF REGULATORY INFORMATION MANAGEMENT

Infographic | January 9, 2019

RIM is being viewed as an Enterprise Asset and RIM systems must be able to exchange information with other critical enterprise capabilities (e.g., ERP) real time. As companies connect to other functional areas and apply artificial intelligence and predictive analytics methods, we should witness growing strategic value, operating efficiency and reduced compliance risk as a natural outcome.” - GENS & Associates*.

Read More
news image

MACHINE LEARNING AT WORK

Infographic | April 4, 2018

Four big brands are using artificial intelligence (AI) technologies such as machine learning to build new business models and transform their industries—agriculture, banking, insurance and healthcare. JOHN DEERE: AGRICULTURE. The company’s Precision Agriculture platform enables farmers and their advisors to react to data in real time. Machine learning is the connector among technologies the company is putting to work—including autonomous driving, onboard computing, geospatial referencing and telematics. The result is precision farming, where problems are detected and solved quickly, often before they arise.

Read More
news image

Improve Customer Engagement With Analytics

Infographic | March 13, 2018

Competitive advantage from analytics has grown steadily each year. The number of Analytical Innovators has doubled in 6 years. We define Analytical Innovators as leaders who incorporate analytics into virtually every aspect of their strategic decision-making. Customer engagement is 25% greater with companies that demonstrate analytical maturity.

Read More

Spotlight

TopLine Strategies

TopLine Strategies is an award-winning, market-leading application integrator in the Southwest. We help our clients better integrate CRM, Marketing and Customer Service technologies, Mobile Apps, Content Management and BI solutions. Our team believes strongly that effective alignment of revenue-related technologies empowers sales and marketing professionals to achieve higher productivity, more targeted sales and faster closing rates. Our objective is to allow teams to share intelligence across devices, channels, locations, departments and time, from first marketing impression to closed-won opportunity to drive breakthrough results.

Events