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MASSIVE DATA ANALYTICS: THE CRITICAL IMPERATIVE FOR COMPETITIVE ADVANTAGE

November 28, 2018 / analyticsinsight

To successfully deliver these new products and services tailored to their customer’s needs, enterprises require a broad understanding of their data to drive product innovations and business strategy. The ability to rapidly analyze massive data stores provides companies with the intelligence of what their customers are looking for to create, enhance and tailor their products and services to their customer’s preferences. The following are two examples of how mobile operators are using their massive data stores to stay ahead of their competition while ensuring customer satisfaction. AIS, Thailand’s largest mobile operator with more than 40 million subscribers nationally, had some data familiar challenges. They needed to translate billions of records of disparate data for better network management and to use that data to improve their competitive advantage.