New IRI Report Identifies Key to M&A Success Is Benefits-Based Consumer and Shopper Approach
December 05, 2018 / businesswire
Product innovation in the consumer packaged goods industry has become increasingly more challenging due to the ever-changing needs and wants of consumers, the impact of e-commerce on product assortment and pricing, and the success of smaller companies, which has leveled the playing field in the industry. Most of the new product success has been driven by smaller companies that can rapidly develop new and unique products to meet specific consumer and shopper needs. This has resulted in many of the larger CPG companies looking for innovation through mergers and acquisitions to accelerate their own innovation pipelines and capture some of this growth.