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How data analytics could transform your business

December 11, 2018 / Ben rossi

The most innovative companies in the world, including Facebook, Amazon, Netflix and Google, are not only underpinned by the cloud, but recognise that their whole business model is based upon data. Indeed, Netflix said in 2016 that its cloud-based recommendation engine, powered by user data, is worth more than $1 billion annually. How data analytics has already transformed business. Closer to home, Ocado has disrupted the saturated supermarket industry by placing cloud data and automation at the core of its proposition, and even productised much of its technology stack for sale to other retailers. Meanwhile, Heathrow Airport has adopted cloud and business intelligence services from Microsoft to optimise movement of the 200,000 people who pass through its terminals each day.