Big data: Incentivizing consumer behavior and information architecture for media companies | Quantzig

Quantzig, a leading analytics and advisory firm that delivers customized big data analytics solutions, has announced the completion of their article on the major big data challenges and ways to overcome them effectively. The unprecedented growth of the media and entertainment industry is making it difficult for media companies to keep up with the rapid pace of change. The pressure to reduce costs and improve revenues is a major challenge for media companies. Even the dominance of established companies in the media and entertainment industry is declining due to the highly fragmented media consumption habits of customers. This is leading to high customer churn in the media and entertainment industry, making it crucial for media companies to connect with their customers. The shift in the media platforms from traditional channels to online mediums is compelling media companies to critically analyze the needs of customers and deliver content that pleases the audience. This is compelling companies to rapidly adopt digital technologies and address customers' needs without slowing their growth rate.