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WHEN AND HOW DID THE MEDIA AND ENTERTAINMENT INDUSTRY BECOME SO ANALYTICS INTENSIVE?

February 06, 2019 / Abhimanyu Sundar

What do we all do to have fun or entertain ourselves over a weekend? Our idea of entertainment is to relax at home and watch a movie or watch our favorite program on television or head out to the theatres to watch a new release or go to our favorite bar to watch a game. Yes, there are other things to do as well like playing a sport, hiking, playing board games, so on and so forth. However, to be honest, majority of us actually prefer the enjoyment and fun when it is to do with media and entertainment. I myself am a tennis player and love getting out on court and playing a good game. Apart from that, I spend a lot of my time watching videos about poker, tennis, football and other things on YouTube. It isn’t surprising that 100 hours of videos are uploaded every minute on YouTube. YouTube actually has more than 1 exabyte (Google how much an Exabyte is) of data. Netflix and Chill? Sometimes, we get lazy too and just prefer ‘chilling’ at home. Yes, we all have been there....