Big data in action: Using graph databases to drive new customer insights
April 11, 2019 / Colin Barker
Startup Quander aims to help brands "deliver a memorable, measurable, multi-sensory brand experience". It uses interactive technology to enhance the customer experience, while capturing the data that brands can use to gain insight into their customers. ZDNet spoke to Quander's chief executive Gavin Williams about how the company is using graph database technology from Neo4j.