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‘AI for Marketing and Product Innovation’ Offers Unique, Practical Guide for Generating New Growth and Customer Loyalty

December 06, 2018 / businesswire

RI®, a global leader in innovative solutions and services for consumer, retail and media companies, has announced that “AI for Marketing and Product Innovation,” a new book co-authored by President and CEO Andrew Appel, is available here as of today. “AI has enormous potential to unlock growth and success for brands and retailers if it is executed well, or to destroy them if it isn’t,” said Appel. “AI offers unmatched opportunities to create a vastly more accurate and actionable understanding of customers overall on a very micro level that hasn’t been possible historically due to the lack of data and analytic horsepower. While other books either delve into AI theory or outline hypotheticals, our book offers practical solutions created by authors with decades of brand and retail experience.”