Adobe Relaunches CX Platform, Will Contribute Code to Open Source
September 26, 2018 / Chris Preimesberger
Adobe is using its extensive intellectual property portfolio in the CX (“customer experience”) genre and is connecting with the open source community to build smart new apps for enterprises. Enterprises are focusing on updating and improving their digital presence across all aspects of their businesses—products and services, operations, employees and go-to-market. However, Adobe contends, the companies that will win are putting a clear focus on providing a world-class, end-to-end customer experience—where digital transformation begets growth. To this end, Adobe on Sept. 24 re-launched its Adobe Cloud Platform as the Adobe Experience Platform and designated it as the “data foundation for customer experience management” and to serve as a tool for enterprises to take action on data from the Open Data Initiative—also introduced Sept. 24.