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Big data for small business

October 04, 2019 / ARMSTRONG WATSON

MOST people will probably have heard of the term Big Data, but is it widely understood and how important is it to your average small business?It’s easy to see the connection of Big Data to large businesses and how, for example, Netflix may use the data it collects from you to suggest the next movie you might want to watch. However, there are still plenty of things a small business can do to take advantage of the data gathered too.While smaller businesses are less likely to have a wealth of data analysts to help learn more about customer behaviours or trends in buying patterns, the data you do collect can be used to help improve customer experience, grow your business and increase profitability.