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Big Data LDN Build a data strategy focused on business value

November 28, 2019 / Andrew Ross

Organisations of all sizes are searching for ways to use their data in improving their products, services, and business performance. A data strategy is an important first step to move the agenda forward, giving you a framework to generate business value from data and analytics.But how do you build and deliver a solid data strategy for your business? Well, according to Jason Foster, CEO and founder, Cynozure, speaking at Big Data LDN, it starts by focusing on business value and driving towards positive outcomes, which is all about aligning your data and your business strategy together.That sounds like a bit of a no brainer when you say it out loud, but many organisations totally forget this part,” said Foster. “They forget to align what they’re trying to achieve from a data perspective with what they’re trying to achieve from a business perspective.