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Big Names in Big Data Continue to Harvest Users' Data, Put Users at Risk

December 09, 2018 / C. Mitchell Shaw

In the wake of the British Parliament’s release of e-mails detailing Facebook selling access to users’ data, more information is coming to light showing that this revelation may be only the tip of the iceberg. Big Data — including big tech companies, grocery store chains, retail chains, and others — harvest users’ data and use it to create startlingly accurate dossiers of users. They use that data for their own targeted advertising and sell it off to others to use, as well. Internal e-mails among Facebook staff showed that the company allowed external companies, such as AirBnB, Tinder, Netflix, Lyft, and others unhindered access to the data of those who use the social media platform — granted that those companies spent enough on advertising with Facebook. In the wake of the Cambridge Analytica scandal in March 2018, the e-mails shine a new light of Facebook’s practice. The e-mails also show that Facebook CEO Mark Zuckerberg — who claimed ...