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How Retailers Can Use Big Data to Fuel Sales in the Coronavirus Era

March 21, 2020 / Madeleine Streets

Shoppers are turning to e-commerce more than ever, as stores continue to close. Many retailers have implemented digital strategies over the past few years but these offerings will be put to the test during the coronavirus pandemic.FN spoke with Alper Aydemir, co-founder and CTO at footwear technology platform Volumental, about how businesses can utilize the data they’ve been collecting and achieve retail success, despite challenges created by COVID-19. According to Aydemir, staying connected with the consumer and leveraging personalization will be critical for increasing conversions.