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How the right data lineage tools can cinch data integrity in a big data environment

June 03, 2019 / Neil Barton

Value, velocity, variety and veracity are four of the five keys to making big data a huge business. However, the V that outweighs all others, is volume. And in a world where about 2.5 quintillion bytes of data are created every single day, it can be a challenge applying all the usual methodologies and technologies to releasing the value of that data at such scale.Compounding the problem, with big data often comes big noise.  After all, the more information you have, the more chance that some of that information might be incorrect, duplicated, outdated or otherwise flawed. Today’s businesses are surrounded by a wide array of data—from operational to sensor data, web interaction to mobile data, static to streaming data. This is a challenge that most data analysts are prepared for, but one that IT teams need to consider and factor into their downstream processing and decision making to ensure that any bad data does not skew the resulting insights.However, the more busines...