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InMobi sets sights on big data and analytics space, launches TruFactor

February 25, 2019 / Caitlin Stanway-Williams

After giving a tough fight to global technology majors Google, Apple and Facebook in the mobile advertising space, home-grown tech unicorn InMobi is eyeing the big data and analytics space. It is banking on its recent acquisition of Pinsight Media and partnership with Microsoft to venture into this field. The Bengaluru-headquartered mobile marketing and advertising software firm has launched a new unit called TruFactor with an aim to offer insights into all kinds of businesses, such as how to make use of customer data without breaching user privacy. The unit will operate as a wholly-owned subsidiary of the SoftBank-backed firm. It would initially work with major telcos across the world by providing them with a "secure and scalable" data platform using proprietary tools and technologies, and leveraging the expertise of Pinsight. The new unit aims at transforming raw and network-level mobile data into actionable intelligence to improve customer experience and retention, the com...