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Logistics sector gets big data and analytics boost; how industry is benefited by tech boom

October 07, 2019 / Saahil Goel

We generate more than 2.5 trillion bytes of data every day via our smartphones and tablets. Of the complete data accumulated worldwide, 90% has been generated over the last two years. Though some might see this ever-increasing volume of data as a challenge, it also presents several opportunities that can empower us with demand forecasting, superior understanding of consumer behaviour and aid in informed decision making as well. The rise of digital technologies and the data boom that has followed, is helping drive positive changes all across the value chain. This has been specifically true for the logistics industry since it has several multilayered bottlenecks and complicated processes. The composite and dynamic nature of the industry is, at present, getting increasingly simplified with Big Data and Analytics.