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Oracle using data science to give retailers an intelligence edge

January 08, 2020 / techrepublic.com

Retailers are always looking for a leg up, and now they can get some help thanks to Oracle Retail and Oracle Data Cloud. The new Consumer Insights tool, part of the Oracle Retail Insights Suite, will provide retailers with data-backed intelligence that can assist retailers attempting to optimize customer acquisition campaigns with more relevant, targeted products and offers.
The tool is designed to give retailers a better understanding of what their customers are looking for so they can extrapolate it out and find similar potential customers by harnessing petabytes of third-party consumer data in Oracle Data Cloud.The value of data can't be found in zeros and ones, but in human connections to the interests, experiences, and behavior of current and potential customers,said Cecilia Mao, vice president of product at Oracle Data Cloud. When you know that your customers are also more likely to buy at the grocery store, brand affinity and hobbies, you can build more accurate model...