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Piano Acquires AT Internet

March 03, 2021 / Ankur Saini
SHARESHARESHARE

Piano, the worldwide subscription commerce and client experience platform, declared today it has united with AT Internet, a France-based pioneer in computerized analytics and contextual data.

The combination of AT Internet and Piano is an industry achievement, addressing the first run through an elite advanced analytics arrangement has been joined with venture orchestration and customized commerce to change data into client encounters.

The organizations' answers are now filling in as the foundation of many major advanced distributing and media brands, including British Broadcasting Corporation (BBC), Deutsche Telekom, NBC Sports, The Wall Street Journal and The Weather Company (IBM). AT Internet additionally benefits customers in an assortment of different areas, including retail, money, government and transportation. Together, the consolidated organization will quantify and customize more than 145 billion web site visits month to month, just as serve encounters in native applications across versatile, TV, keen speaker and different platforms.

"Historically, analytics and customer journey tools have operated separately, so an integrated Piano and AT Internet offering presents a tremendous opportunity for all of our clients to enhance their understanding of audiences and provide personalized experiences," said Trevor Kaufman, CEO of Piano. "Since our inception, Piano has been focused on helping the largest digital properties in the world achieve transparency and agility, and AT Internet's capabilities will help us further accelerate that mission."

Established in 1996, AT Internet enables organizations to adequately gauge and investigate how guests show up on their computerized platforms, just as their resulting activities and practices. Clients would then be able to envision this data in dashboards and reports to be shared across the organization, just as integrate it with many other advanced promoting applications. Further, data oversaw by AT Internet assists organizations with accomplishing and keep up security consistence around regulations like GDPR and CCPA. AT Internet's items have been perceived worldwide as an innovator in computerized analytics inside numerous Forrester Wave™ reports.

"The merger of our two organizations is an exciting chapter in our company's history and prominence in the digital analytics industry," said Mathieu Llorens, CEO of AT Internet. "This next chapter with Piano will enable AT Internet to invest more resources in and drive expansion of our current products, as well as help more organizations leverage analytics values and segments to deliver personalized customer experiences."

The joining of these two powerful technologies is an industry first as it empowers digital marketing, data and product teams to:
• capture high-quality, granular customer behavioral data at massive scale;
• combine event data with ad revenue, subscription transactions, content analysis and customer profile (CDP) data; and
• use data to segment customers and to visualize and orchestrate the customer journey in real-time.

AT Internet has in excess of 200 workers—basically located in France and all through Europe—and will keep on adjusting customers freely, while utilizing Piano's workplaces in North America, Latin America, Asia-Pacific and Japan to develop their international presence. The two organizations' consolidated income and 600+ representatives will be to a great extent addressed in Europe, with approximately 55% of income coming from European clients, just as proceeding with their solid obligation to supporting European protection regulation and data stockpiling. Moreover, Mathieu Llorens, CEO of AT Internet, will keep up his position of authority while likewise turning into a critical investor in Piano.

The exchange incorporates both a money and a value trade, with subsidizing given by Updata Partners, Rittenhouse Ventures and Sixth Street Partners, and results in Piano getting 100% of the portions of AT Internet. GCA Advisors filled in as the selective monetary counselor to Piano on the exchange, while Pagemill Partners, a division of Duff and Phelps, filled in as restrictive monetary consultant to AT Internet.

About Piano

Piano enables the world's largest media companies and brands to accelerate their subscription, advertising, analytics and personalization initiatives in order to engage, monetize and measure content experiences. Piano works with leading global organizations such as CNBC, The Wall Street Journal, NBC Sports, Insider Inc., The Economist, Gannett, Le Parisien, TechCrunch, Penske Media, MIT Technology Review, The Telegraph and more than 300 other clients. In 2020, Piano was recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte and received Product of the Year from the Business Intelligence Group.

About AT Internet

AT Internet is a world-renowned player and European leader in Digital Analytics. The company measures the digital audience of more than 20,000 sites and applications of major international brands, from all sectors of activity. Its references include Le Monde, the BBC, Société Générale, Le Bon Coin, Boulanger, FDJ and La Poste. Its Analytics Suite solution enables companies to improve their digital performance, maintain audience engagement and stimulate growth. With powerful, flexible, and user-centric technology, Analytics Suite is designed for all areas of the organization: Product, Marketing, Data, and Management. Through the quality of the data delivered over the entire customer journey, its users can benefit from strategic insights, unite teams, and simplify decision-making. Ethical and eco-responsible by design, Analytics Suite delivers data that is entirely respectful of user privacy and fully compliant with the GDPR.