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Salesforce Boosts Datorama Analytics

January 24, 2019 / David Needle

Salesforce didn’t waste much time building out Datorama, the AI-powered analytics platform it acquired in July 2018 that is now part of the Salesforce Marketing Cloud. On Jan. 23, the CRM giant announced a major update to Datorama, including more connectors to a variety of data sources to give enterprises a more comprehensive view and insights as to how their marketing efforts are faring. Datorama includes a broad library of marketing APIs and AI-powered connectors that can be used to capture, interpret and classify marketing data (as well as other influential data types like sales, weather or economic information) from hundreds of marketing technology solutions. By connecting all these data sources, marketers gain a unified view they can use to measure, analyze and report on campaign performances.