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Why are we seeing a big shift in data management and data technologies

March 23, 2020 / NA
SHARESHARESHARE

Why are organizations focused on utilizing new strategies to leverage data? It’s all about growth. In times past, data was used to measure historical performance–looking at trends over time and measuring changes in performance. Organizations mostly leveraged business data and customer transactions data housed in a centrally managed enterprise data warehouse (EDW). While this is still useful today, focusing only on historical trends leads businesses to be reactive with their data, often missing opportunities to innovate and predict the direction of the market.Organizations now have access to far more information from third party data, IOT data, public data, and more. Organizations that can successfully utilize this data for predictive functions can anticipate future business challenges, innovate over their competition, and drive business growth. Additionally, organizations can leverage these broader sources of data to measure product usage patterns and make improvements to p...