A Complete Set of Data Governance Roles & Responsibilities

When your teams are building products for competitive markets and demanding customers, the right insights can make all the difference. Join us for our monthly Coffee Chat webinars to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

For most companies, data is viewed as a problem instead of an asset. Data is often stuck in systems that dont talk to each other, manual processes affect data quality, and analytics tools arent providing clear insights. But those companies who use their data to drive business strategy are out-performing their competitors. To be more competitive in any industry, you must take advantage of the ever-growing amount of available data and that starts with a Data Strategy. A documented roadmap that clearly defines company goals and the specifics on how to get there will put you on the path towards data driven decision making.

Data tends to pile up and can be rendered unusable or obsolete without careful maintenance processes. Reference and Master Data Management (MDM) has been a popular Data Management approach to effectively gain mastery over not just the data but the supporting architecture for processing it. This webinar presents MDM as a strategic approach to improving and formalizing practices around those data items that provide context for many organizational transactions: its master data. Too often, MDM has been implemented technology-first and achieved the same very poor track record (one-third succeeding on-time, within budget, and achieving planned functionality). MDM success depends on a coordinated approach typically involving Data Governance and Data Quality activities.

The pandemic has drastically changed the way of business. Shifting consumer behaviours and needs have invalidated many of the data and analytics strategies that many organisations have been relying on for years. Businesses now need to find new ways to understand, reach and serve customers effectively. To do it, they need a new approach to Data and Analytics that looks nothing like the one before.