A Matter of Urgency: Using Data and AI to Drive Acquisition and Engagement

A Matter of Urgency: Using Data and AI
Fewer patients, preventative screenings, and primary care visits. Lower revenues. Worsening population health outcomes. The healthcare industry is facing serious challenges to its business model as consumer behavior shifts to other ways to meet their healthcare needs or a complete failure to seek care until conditions become acute. The need to meet consumers where they are and engage with them on their terms has never been more urgent.
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Spotlight

OTHER ON-DEMAND WEBINARS

Lynx: A FAIR-fuelled Reference Data Integration & Look up Service at Roche

Roche, as a leading biopharmaceutical company and member of the Pistoia Alliance, has a diverse and distributed ecosystem of platforms to manage reference data standards used at different parts of the organization. These diverse reference data standards include ontologies and vocabularies to capture specifics of the research environment and also to describe how clinical trial data are collected, tabulated, analyzed, and finally submitted to regulatory authorities. In the context of the EDIS program, Roche has bridged these parts to improve reverse translation from studies into research and also embraced FAIR to emphasize machine-actionability and data-driven processes.
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Build an Effective Data Governance Framework

DATAVERSITY

Data Governance frameworks are used to structure the core components of a Data Governance program. Frameworks add significant value for those organizations getting started and improve or address missing components for programs already in place.This month’s RWDG webinar with Bob Seiner will focus on dissecting a common Data Governance framework and customizing the framework to match the needs of your organization. Frameworks can be complex to describe but, in this case, the framework will become the self-describing face of your program.
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Why Your Data Management Strategy Isn’t Working

IDERA

Despite good intentions, data management strategy and practices are coming up short in the majority of organizations. This is often due to many factors that are attributable to low data maturity and misalignment with business objectives. IDERA’s Ron Huizenga will discuss a number of misconceptions and behaviors that limit effectiveness, as well as how to overcome them. This will enable you to identify and implement the necessary changes to achieve business alignment and derive maximum value from your data management strategy and practices
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Forrester Research: The State of Enterprise CRM Data Management 2021

The results are in! Over the summer of 2021, Odaseva and Forrester collaborated on a survey studying how CRM professionals in large enterprises feel about their ability to manage data, the challenges they are facing, and the emerging trends impacting their success. The responses were eye-opening.
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