We’ve labeled the cumulative activity during this period of accelerating change as Health Care “Prime” because, to a large degree, we first noticed the potential implications through the four areas of this conceptual framework in the announced formation of a new health care company by Amazon, JP Morgan and Berkshire Hathaway (the “Amazon Venture”). While itself not the announcement of a specific deal or the introduction of a specific innovation, the Amazon Venture involves and will likely prompt a range of interest in both mergers and acquisitions and innovation.