Ask the Expert: The Foundations of Master Data Management

What began as a trickle is now the mainstream: Organizations are moving to the cloud for data management. No longer is the cloud just a cheaper place to park data; it is key to supporting business-critical innovation in advanced analytics, data science, and AI as well as for end-user business intelligence, data exploration, and data visualization. Data lakes and data warehouses running on market-leading platforms such as AWS are growing fast, just as they are on the platforms of competing providers. However, as cloud-based workloads grow in number and size, organizations are facing difficult data preparation challenges. The flow of data raw, diverse, and frequently unstructured can quickly turn cloud data lakes into impenetrable swamps. Without good data preparation technologies and practices, users of all types are frustrated; their productivity and satisfaction suffer because it’s too hard to get accurate data that’s appropriately transformed and structured for their purposes.

A great comfort with cloud deployment has emerged. Businesses are migrating databases to the cloud or building databases there as a result of scale challenges with the on-premises model, the cloud becoming the “center of gravity”, on-premises databases reaching capacity or emerging uses cases that are specific to the cloud. But not all organizations! And some struggle mightily with the move!

Imagine you’re a luxury brand releasing a product to a rapt and loyal audience. But instead of receiving rave reviews, your product incites controversy—and social chatter swells around that negative impression. Suddenly, the brand is making headlines that threaten its reputation and could alienate customers. How can you implemen

CPG brands are navigating an ever-changing landscape where consumer habits are evolving and new digital players have been quick to adopt direct-to-consumer approaches. For CPG companies to innovate and thrive, they need to enhance their first-party spatial understanding of consumers and use these valuable insights to drive impactful market expansion decisions.