While complex statistics may still be limited to data scientists, data-driven decision-making shouldn’t be. In the coming year, simpler big data discovery tools will let business analysts shop for data sets in enterprise Hadoop clusters, reshape them into new mashup combinations, and even analyze them with exploratory machine learning techniques. Extending this kind of exploration to a broader audience will both improve self-service access to big data and provide richer hypotheses and experiments that drive the next level of innovation.